Designers don't actually solve problems. They work through them.
The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.
The best design tool is a long eraser with a pencil at one end.
Branding is the process of connecting good strategy with good creativity.
To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.
Brand is not what you say it is. It’s what they say it is.
A brand is a person’s gut feeling about a product, service or organization
The narrow gauge mindset of the past is insufficient for today’s
wicked problems. We can no longer play the music as written.
Instead, we have to invent a whole new scale.
The central problem of brand-building is getting a complex organization to execute a simple idea.
A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.
When enough individuals arrive at the same gut feeling, a company can be said to have a brand.
Follow AzQuotes on Facebook, Twitter and Google+. Every day we present the best quotes! Improve yourself, find your inspiration, share with friends