My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same.
Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
On Spaceship Earth there are no passengers; everybody is a member of the crew. We have moved into an age in which everybody's activities affect everybody else.
Since with electricity we extend our central nervous system globally, instantly interrelating every human experience.
Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
Media are means of extending and enlarging our organic sense lives into our environment.
Ads are carefully designed by the Madison Avenue frog-men of-the-mind for semiconscious exposure.
The new electronic independence re-creates the world in the image of a global village.
One main condition of aristocratic life was present in the South and not in the North--personal responsibility to other human beings for education and material welfare. (A Carnegie or a Ford, like a bureaucracy, molds the lives of millions without taking any responsibility.)
For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder.
Pornography and obscenity...work by specialism and fragmentation. They deal with a figure without a ground - situations in which the human factor is suppressed in favor of sensations and kicks.
All media work us over completely.
The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
Of the many unforeseen consequences of typography, the emergence of nationalism is, perhaps, the most familiar
The criminal, like the artist, is a social explorer.
There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
Einstein pronounced the doom of continuous or 'rational' space, and the way was made clear for Picasso and the Marx Brothers and Mad magazine.
We have be-come irrevocably involved with, and responsible for, each other.
The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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