... Their power to see environments as they really are.
By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts.
At electric speed, all forms are pushed to the limits of their potential.
If a work of art is to explore new environments, it is not to be regarded as a blueprint but rather as a form of action-painting.
When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves.
The TV generation is postliterate and retribalized. It seeks by violence to scrub the old private image and to merge in a new tribal identity, like any corporate executive.
Information and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session.
Erwin Schrodinger has explained how he and his fellow physicists had agreed that they would report their new discoveries and experiments in quantum physics in the language of Newtonian physics. That is, they agreed to discuss and report the non-visual, electronic world in the language of the visual world of Newton.
A nomadic society cannot experience enclosed space.
Cubism ('multi-locationalism') is one of the painterly forms of acoustic space.
In a cool medium, the audience is an active constituent of the viewing or listening experience. A girl wearing open-mesh silk stockings or glasses is inherently cool and sensual because the eye acts as a surrogate hand in filling in the low-definition image thus engendered. Which is why boys make passes at girls who wear glasses.
We don't know who discovered water, but we know it wasn't the fish.
It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
Typographic man can express but is helpless to read the configurations of print technology.
The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
Huck Finn. Loss of identity drives people to nostalgia. Electronic man has no physical body, so he [Jimmy Carter] puts nostalgia in its place.
Explore the situation. Statements are expendable. Don't keep on looking in the rearview mirror and defending the status quo which is outmoded the moment it happened.
The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
The space of early Greek cosmology was structured by logos - resonant utterance or word.
Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
The content or time-clothing of any medium or culture is the preceding medium or culture.
The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
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