It is the service we are not obliged to give that people value most.
The Golden Rule finds no limit of application in business.
In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.
Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership.
Business is no longer a matter of profits alone. Profits must come through public confidence, and public confidence is given to any merchant in proportion to the service which he gives to the public.
No company can afford not to move forward. It may be at the top of the heap today but at the bottom of the heap tomorrow, if it doesn't
Clock watchers never seem to be having a good time.
Success cannot come from standstill men. Methods change and men must change with them.
The men who have furnished me with my greatest inspiration have not been men of wealth, but men of deeds.
No serious-minded man should have time for the mediocre in any phase of his living.
I believe in trusting men, not only once but twice - in giving a failure another chance.
The problem with the bronco is to get on and stay on. This is the problem with the Golden Rule-to understand and apply
The disciplined are free.
Theory is splendid but until put into practice, it is valueless.
Exchange ideas frequently.
Every great business is built on friendship.
Our very living is selling. We are all salespeople.
In retailing, the formula happens to be a basic liking for human beings, plus integrity, plus industry, plus the ability to see the other fellow's point of view.
A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.
The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.
Salesmanship, too, is an art; the perfection of its technique requires study and practice.
We can serve our customers well only if our buying jobs are right. You cannot sell if you haven't ordered wanted goods into your store.
Change is vital, improvement the logical form of change.
There has never been a time when a career in the Penney Company was not a challenge that brought out the best in a man.
The public is not greatly interested in saving a little money on a purchase at the expense of service.
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