Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.
The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.
In China, going public has a cachet from a branding standpoint. It will improve our image to ad agencies, government regulators.
More than 80% of our revenue comes from people viewing ads on mobile devices. Inside Twitter, we talk and think mobile first.
I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.
When I first drove my car down Sunset Strip, I nearly crashed my car gazing at the monolithic ads of various celebrities. They are bigger than King Kong, and more frightening.
You can't reach America's youth with off the mark radio ads or insulting television commercials
For me, being on set is no different than being at a dinner table or riding the subway next to someone; inevitably their life story is always more compelling than most ads in magazines and most commercials and reality TV and all the stuff we're sold and told is valuable.
I still get excited performing live. When you see the immediate reaction from a crowd, its like being a theater performer, its something you can't get from being a writer or being an ad man ... its almost ritualistic.
The gospel creates the church, which spreads the gospel, which creates more churches, which in turn spread the gospel further ad infinitum.
I was fooling around one day and looking at Yahoo! Jobs. I typed in "photo" and, of course, what comes up is "One hour photo lab" or "Be a photographer in Disneyland" or jobs that no one really wants as a photographer. I saw, by chance, this ad that said, "Wanted: Photographer for premieres and Hollywood events" and I thought, "This can not be real. This is ridiculous. No one advertizes this!" I was really suspect about it.
You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.
Sooner or later, people are going to figure out if all you run is negative attack ads you don’t have much of a vision for the future or you’re not ready to articulate it.
Darkwing Duck and Don Karnage are the most fun to do, because they're both probably the closest to me - I kinda improvise a lot of them, kinda ad lib.
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. People love to read stories. They like to know you as a real person who has your struggle, pain, success and failure, etc. One well-known example is Jared Fogle's weight loss story which made millions of dollars for Subway. Start to collect your stories from today and use them in your ad campaigns.
The Coca-Cola Mean Joe Greene ad is one of the most famous commercials of all time, so I was blown away when they asked me to be in this new spot.
I don't necessarily think there's a difference in terms of how the film industry and the ad industry view visual effects. If visual effects (or the lack thereof) are used as a tool to strengthen an idea, they're great. If they are meant to carry more of a load in the absence of a concept, they're a waste and a distraction.
What happened was I began to eventually lose everything because cocaine had such a hold on me. I wouldn't show up to do things I had been hired to do - whether it was film for a video or do an ad for a magazine or something. I'd be out partying with cocaine. Eventually, I began to lose everything. So, I left California and went back to Alabama in an attempt to try to get my life together - but geographical location didn't necessarily help me because the real problem was in me.
The notion of ever more old people needing ever more young people, who will in turn grow old and need even more young people, and so on ad infinitum, is an obvious ecological Ponzi scheme.
I have to go over my carefully prepared ad-libs.
The Romans dominated Egypt for four hundred years, from the time of Augustus (30 BC to 395 AD).
Good governance is not fire-fighting or crisis-management. Instead of opting for ad-hoc solutions the need of the hour is to tackle the root cause of the problems.
Positivism eliminates any kind of natural law principle - for example, that there are economic laws which can be transgressed only at your peril. With positivism, there is a tendency to leap into ad hoc economic theory.
During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted on having the ads back again. Naturally. The ads are by far the best part of any magazine or newspaper. More pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. Ads are news. What is wrong with them is that they are always good news.
I'm the worst ad anyone could possibly be for abstaining from anything.
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