Answering ads rarely works for career changers because you have no experience in the job for which you're applying.
Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent.
Expensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the company is important and prosperous.
As for editorial content, that's the stuff you separate the ads with.
Classified ads of the Ku Klux Klan: Tired of all the games? Do you like racial purity, horses and dressing up like a ghost?
Eddie Izzard is doing his show in French... Will he be able to fake ad-lib as well in other languages? He's been speaking French for a while now, but he's talking about doing his act in German. Haven't the German people suffered enough?
In addition to that, we have a woman post-production supervisor, a woman colorist, a woman first AD, a woman production supervisor... I think it's really sad when I hear so many shows are content to stay in a mono-cultural realm, not realizing how they are subtracting from their own greatness by not inviting women and people of color into the space - that seasoning that makes the recipe even more great. It was absolutely imperative for me. It's how I run all my crews.
A lot of weird ads. Sally Struthers with that little kid: 'Just 55 cents, the price of a cup of coffee, feeds this kid and his family for a week.' Yeah, where is that? 'Cause I wanna move there.
...photography repeats itself unconsciously and unavoidably, producing stereotypes that then are repeated ad infinitum.
[The people who run things] are so successful in the way they do it now. They could buy me off with a couple of vintage prints, they could have you do an ad, or give you a ribbon... In capitalist countries they reward artists because we're ineffectual.
I got a job in the tear-sheets department, ripping up magazines like People, Fortune, Sports Illustrated, and Time, and delivering the editorial pages.... So I began to use a camera to make fake photographs of the ads. By re-photographing a magazine page and then developing the film in a cheap lab, the photos came out very strange.
The most recent incarnation of [Bob] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along the Watchtower" sound like a Disney tune, hosts an old-school radio show, and turns up in some unusual places, like ads for Chrysler and Victoria's Secret.
Somebody realized, hey, students are printing dummy ads and dummy news stories, why don't they really print something. So there was the Shortridge Daily Echo, and a hell of a lot of writers have come out of Shortridge on that account. The head writer of the I Love Lucy show, Madelyn Pugh, was a schoolmate of mine. Dan Wakefield. Writing was a perfectly reasonable thing to do.
American Rifleman and Field & Stream had ads for "varmint guns." Another varmint was a ground hog because a horse would be going along and he'd stick his foot in a ground hog hole and break his leg. So we were trying to prevent that, too. But we finally scared ourselves. We didn't realize we were nuts.
I think, by this point, almost everything on YouTube has some ad or another.
Google - and some of the other sites, YouTube and, you know - Google has an amazing search engine. The map product is incredible. So there's a sort of exchange when you put up with a bunch of ads. Facebook basically gives you access to your friends who, in theory, you had access to already. So sometimes I don't really understand the deal, but I guess it makes it slightly easier. So that's their contribution.
I have to match wits with the ads. Like, there's pop-ups that, like, move around and you have to chase them like it was a video game or something. And then there's ads where, like, you know, the X to, like, close the ad screen is so kind of small that you can't find it and you have to actually go looking for it. And so I spend all my energy - instead of, like, absorbing what the advertiser wants to communicate to me, I spend my energy trying to figure out how to defeat the ad.
When you're reading a newspaper and you're seeing ads on the page, it's not kind of invasive. Like, it's on the page next to the article. You can look at it or not. You can turn the page when you're ready. On the internet, the ads - many of the ads - just are so controlling. They insist that you see them.
Google started as a free search engine. It's still free, but now it's making a lot of money on ads, right? A lot of money.
Sometimes when I'm on the internet, I'll get this, like, which of these ad experiences would you prefer? And I'll have a choice of, like, a car, a pharmaceutical item or, you know, clothing. And I'm thinking, like, I don't want any of these. Do I have to choose?
The headline of an advertisement accounts for 60% of the pull of that ad. In the same way, the start of a letter makes or breaks the letter, because if the start does not interest your reader, he never gets down to the rest of your letter.
Hey, what if those crop circles are just ads for Target?
The cost of campaigning has skyrocketed in recent years because of the falloff in TV viewership. With only one-third as many people watching TV as did 20 years ago, politicians have responded by buying three times as many ads, driving the cost of campaigning to levels which only favored candidates can afford.
Consider the oddity of those drug commercials on television. Fifteen seconds of the purported therapeutic effort, followed by about 45 seconds of a rapidly muttered list of horrific possible side effects. When the ad is over, I can't remember a thing about what the pill is supposed to do, except perhaps cause nausea, liver damage, projectile vomiting, a nasty rash, a four-hour erection, and sudden death. Sudden death is my favorite because there is something comical about it being a side effect. What exactly is the main effect in that case? Relief from abdominal bloating?
Why is it when you turn on the TV you see ads for telephone companies, and when you turn on the radio you hear ads for TV shows, and when you get put on hold on the phone you hear a radio station?
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