[The people who run things] are so successful in the way they do it now. They could buy me off with a couple of vintage prints, they could have you do an ad, or give you a ribbon... In capitalist countries they reward artists because we're ineffectual.
The headline of an advertisement accounts for 60% of the pull of that ad. In the same way, the start of a letter makes or breaks the letter, because if the start does not interest your reader, he never gets down to the rest of your letter.
Hey, what if those crop circles are just ads for Target?
The cost of campaigning has skyrocketed in recent years because of the falloff in TV viewership. With only one-third as many people watching TV as did 20 years ago, politicians have responded by buying three times as many ads, driving the cost of campaigning to levels which only favored candidates can afford.
Consider the oddity of those drug commercials on television. Fifteen seconds of the purported therapeutic effort, followed by about 45 seconds of a rapidly muttered list of horrific possible side effects. When the ad is over, I can't remember a thing about what the pill is supposed to do, except perhaps cause nausea, liver damage, projectile vomiting, a nasty rash, a four-hour erection, and sudden death. Sudden death is my favorite because there is something comical about it being a side effect. What exactly is the main effect in that case? Relief from abdominal bloating?
Why is it when you turn on the TV you see ads for telephone companies, and when you turn on the radio you hear ads for TV shows, and when you get put on hold on the phone you hear a radio station?
We've come to be consumed by a 24-hour, slash-and-burn, negative ad, bickering, small-minded politics that doesn't move us forward.
Last week John McCain said the fundamentals of our economy are strong. This week, he said it's the worst crisis since World War II. So he suspended his campaign, unless you count doing interviews, airing attack ads, sending out surrogates on TV to attack Obama.
I like our ads. I like beautiful women eating burgers in bikinis. I think it's very American.
The first ads for medical marijuana have started airing on television in California. The ads are quite expensive. It costs a lot of money to buy 30 seconds during 'Spongebob Squarepants.'
Tennis legend Bjorn Borg appeared in a Swedish TV ad urging Swedes to have more sex to solve the country's falling birth rate. America can help. This is a perfect opportunity to name Jesse Jackson ambassador to Sweden.
Health messages are simply overwhelmed, in volume and in effectiveness, by junk-food ads that often deploy celebrities or cartoon characters to great effect. We may know that eating fruits and vegetables is good for us, but the preponderance of the signals we get - and especially the signals children get - push us in the direction of junk food.
When you run ads saying you are going to save social security, my friend, that's all hat and no cattle.
I remember back in the early days of Microsoft that from the day that you decided that you were just going to put out an ad to a customer - and all you were usually able to tell them was that a new product was available - it was about nine months before you could actually reach the first customer.
The (campaign) ads all have the same tone - the voice is hushed and amazed when talking about The Enemy, as if you should worry how this amoral, power-mad, extremist puppy-strangler clawed his way out of hell and landed in your district. And the voice is happy and relieved when talking about The Most Noble Candidate, as though he's Santa, Will Rogers and Lincoln all rolled into one.
The not-quite-sort-of lie works here too - often an ad will announce that "Congressman Johnson voted for a bill that gave tax breaks to companies like Enron." True - although the bill allowed all companies to accelerate depreciation of copying machines. Yes, Enron benefited, but Enron also benefited from the revolution of the Earth around the sun. Hardly an argument to freeze the planet in one spot.
The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
You can't show me an ad on TV with hard bodies and say I have to buy that car. You have to tell me why that car is better and safer than another car.
I shall not make an argument ad hominem. My argument is ad bullshitem.
There are ways you can find people to help you market your company on the Internet. If you have the right people helping you, you can get the word out. Newspaper and TV ads are expensive. If you can get the word out through social media, that's a big advantage.
Leonard Cohen can give you "Leonard Cohen" - the self-deprecating wit, the slow, considered speech, the perfectly-honed anecdote - Tom Waits is far more comfortable giving a journalist "Tom Waits" the character, whose conversation is really a series of strange tales, learned or ad-libbed.
I understand that people can start to say stop it, let me have a break and look at my emails without having an ad pop up.
Harvard introduced the now famous ad hoc system whereby a group of experts in the field of the faculty member to be promoted are consulted concerning the stature of that scholar. This move made the opinion within the field, rather than the clubby relationship within the department, the determining factor in the promotion of professors.
It's very complicated. There's been this broader mechanism, an industry, which wants people to use free services, from the old days of advertising-supported papers and magazines, to ad-supported free television.
Improv is not something I had a lot of experience with, because for a long time, my only experience in front of a camera was all television, which is pretty rigid script-wise, except for the occasional scene where you toss in an ad-lib just to elongate something.
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