The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.
Reading a hard copy book, and reading a book on an iPad are slightly different experiences. What they both have in common though is that you must engage your imagination in the process.
Tom Paine was a great American visionary. His book, Common Sense, sold a couple of hundred thousand copies in a population of four or five million. That means it was a best seller for years. People were thoughtful then. Hope is one thing. But you need to have hope with thought.
The problem with the emotions is not that they are untamed forces or vestiges of our animal past; it is that they were designed to propagate copies of the genes that built them rather than to promote happiness, wisdom, or moral values.
The reason why research is like sculpting from memory is that in neither is there a concrete visible subject to copy directly. The subject - as sculptors themselves are fond of saying - is hidden in the block of material.
Instapaper does support paywall sites. I have a list of them, that when someone saves something it sends a copy of the page as they are viewing it only to them. If you subscribe to a paid site, you can save the content. I'm not really touching the money.
I'd rather do my own performance than copy someone else's.
I'm not big on reading business books. I get copies of all of them, because people want me to put a comment on the jacket. Every once in a while, I'll get interested and read one all the way through.
I come out of journalism, and then book writing. There, it's just you and your editor and maybe a copy desk, looking over your editor's shoulder, and that's the story. It's right there. I can show it to you because it's on paper.
Pedaling through the dark currents, I find an accurate copy. A blue print of the pleasure in me.
I sometimes think 'Gordon' must be the most bootlegged album in U.S history, since it sold only 200,000 copies in the country, yet 800,000 kids know the words to every song.
My father works for Xerox and fixes those gigantic copy machines that are about 10 feet wide.
Genes which allow females to be less inhibited leave fewer copies of themselves than genes which persuade them to remain highly selective. Among males, the best strategy is exactly the opposite one. The maximum advantage goes to those males with the fewest inhibitions. "Love 'em and leave 'em" is not so much a nasty peice of male chauvinist piggery as an accurate reflection of biological reality.
The Imperfect Pastor by Zack Eswine might be the most helpful and profound book I've read in years. If you're in pastoral ministry grab a copy.
I grew up when comics were only sold in food markets and news stands, so the direct market is vital to me. The best way to make it stronger is if everybody buys my comics in multiple copies before they buy any others.
If you have a personality predisposed to liberalism, you might gravitate more to the artsy crowd or the anti-establishment crowd. And then those peers will affect you, and they will give you values, and you will copy them.
Our approach has worked for us. Look at the fun we, our managers, and our shareholders are having. More people should copy us. It's not difficult, but it looks difficult because it's unconventional - it isn't the way things are normally done. We have low overhead, don't have quarterly goals and budgets or a standard personnel system, and our investing is much more concentrated than average. It's simple and common sense.
Killing time in the precinct, I find a copy of one of my early volumes in a dump-bin on the pavement outside the charity shop. The price is 10p. It is a signed copy. Under the signature, in my own handwriting, are the words, "To mum and dad".
I love the Hunger Games books. Certainly, the fans are there. They're grown enormously since the beginning. When I first brought the books to Lionsgate, they had sold about 150,000 copies, which is a very good result for a YA book. And to their credit, Lionsgate was very excited and committed to the movie, from the beginning.
It's easy to make a pirate copy when you have digital tapes of things. And it was so complicated and complex to go through all the post-production of a movie without ever going digital.
In a bureaucracy, they shoot the bull, pass the buck, and make seven copies of everything.
But once an original book has been written - and no more than one or two appear in a century - men of letters imitate it, in other words, they copy it so that hundreds of thousands of books are published on exactly the same theme, with slightly different titles and modified phraseology. This should be able to be achieved by apes, who are essentially imitators, provided, of course, that they are able to make use of language.
We wanted to describe society from our left point of view. Per had written political books, but they'd only sold 300 copies. We realised that people read crime and through the stories we could show the reader that under the official image of welfare-state Sweden there was another layer of poverty, criminality and brutality.
Gone are the days when your indiscretions at university were recorded in a roneoed college newsletter of which there is only one copy left tucked in a filing cabinet at the back of a library. Today that same college newsletter is online, accessible by the whole world now and forever.
The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.
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