It's important to feel what the customer is feeling when he enters the shop.
To me, the most important thing is, what do our customers think.
I believe that management should focus on two particular areas. One is Gemba (shop floor) and the other is customer (not the shareholder).
Smart mobile phones connect you with 1 billion users worldwide, basically for free - you don't pay for the phone, you don't pay for the Internet, you don't pay for the wireless connectivity. Social networks let you add a new customer or a new agent, again for free.
Don't think you have to be the disrupter to win. A fast-following disruptee will do very well if you can bring your existing customers and ecosystem along with you.
The left has done a very admirably good job of demonizing the private sector, where what happens? Cheating, lying, dishonesty, destroying the planet, killing customers, starving people. And they've positioned themselves, of course, as the great compassionate last hope. They're the ones who truly care. We're not supposed to examine the results of their efforts, which are always dismal and always fail. We're supposed to examine their good intentions.
Now companies tend to mine gigantic databases for insights into what might happen six months from now. That might always be valuable, but there's a different kind of value - and a competitive edge - in processing ongoing streams of data through a software model that can quickly and constantly make predictions about, say, whether a certain customer is going to defect, or an aircraft is going to run into trouble.
Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand them, the context for their needs and their major dissatisfactions.
Always welcome your customer's scorn. This rule says read the complaint letters. Categorize them. Decide how you are going to wipe them out.
Completely understand the customer by seeking an intense, complete and empathetic understanding.
Respond to your customer's dissatisfactions with precision and power.
My mother's work ethic, her attitude, and the way she treated each and every customer as if they were her best friend were better lessons than could be found in all the text books in the world.
When you focus on results, you will very seldom see a change in your culture. But, if you focus on a customer-centric culture, you will realize long-term results.
How many chefs when I was a young boy shouted at me during service? All I ever said was "Yes, chef." The customer is the most important. If the chef overreacts, fine. At the end of service, you apologize.
If you've got a dirty job, the best way is to help each other and then you'll create this culture of mutual benefit. And then you've got to understand who your customer is and create value for them and so on.
There are two reasons [ business people are not publicly anti-Donald Trump ], one is well-intentioned, which is the classic kind of American notion. We want to be inclusive, we want to have our shareholders, our employees, our customers, whether they are Democrat, Republican, Green or Libertarian, to feel comfortable with how we're doing business. And so that tends to be apolitical. People say, "No, no, I just simply shouldn't get involved in politics."
A lot of the philosophies of the businesses are just 'we're interested in getting customers now and if we're losing money with each customer now that's okay because we have this huge hoard of venture capital that we can subsidise the operation with and once we have the required number of tens of millions of customers and we drive our competitors out of business, then we can start to raise prices and become a proper business.'
Customers get vested in certain paradigms of computing, and those large vendors will try to keep those customers in those paradigms of computing for as long as possible. That's where you basically get the term cash cow.
As someone who is obsessed with fashion, I personally own non-vegan materials and am very open about that. I don't think it's right to pretend to be someone you're not to get sales. People know me on a real level because of how open I am in my videos. It was a simple choice: I didn't want to exclude anyone, that wasn't fair. I wanted EVERY customer to be able to wear my art. And it's morally right. End of story.
The customer is always what inspires me first! I love talking to everyone on Instagram and seeing feedback on SnapChat! I can ask a question like "What product do you wanna see next??" and they give you immediate answers. I will never make a product I personally wouldn't wear every day! But I think it's important to be in tune with your audience and see their expectations.
Obama administration didn't have one person who had ever worked in business. Not one Obama cabinet member had ever seriously had a job, run a company, met a payroll in the American economy. And, as such, no way of understanding how business is done, from negotiations to any other aspect of it. In fact, people in Obama's cabinet were arrogant and condescending and looking down on those people as a bunch of shysters and a bunch of cheats and people that kill their customers and they're destroying the planet.
It's a Wonderful Life. This film illustrates that if you treat your customers with respect, they will recognize you and even help when you're most in need.
It's very easy for trusted companies to mislead naive customers, and life insurance companies are trusted.
The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers.
At the end of the day, I want to create collections that, although I am inspired by very creative women, I want my customer to walk away with a silhouette that she doesn't even know what collection it comes from. That it just lasts in her wardrobe and makes her feel strong and confident and hopefully happy.
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