A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
There is no design without discipline. There is no discipline without intelligence.
You can't do better design with a computer, but you can speed up your work enormously.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors.
Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.
A designer is a planner with an aesthetic sense.
An artist is not paid for his labor but for his vision.
The life of a designer is a life of fight: fight against the ugliness.
The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
Design is not just what it looks like and feels like. Design is how it works.
The ability to simplify means to eliminate the unnecessary so that the necessary may speak.
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
Design creates culture. Culture shapes values. Values determine the future.
The ultimate inspiration is the deadline.
Imagination is more important than knowledge.
Graphic design will save the world right after rock and roll does.
Content precedes design. Design in the absence of content is not design, it's decoration.
Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures.
To design is to communicate clearly by whatever means you can control or master.
Design is where science and art break even.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
Design is in everything we make, but it's also between those things. It's a mix of craft, science, storytelling, propaganda, and philosophy.
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
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