Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.
The most popular typefaces are the easiest to read; their popularity has made them disappear from conscious cognition. It becomes impossible to tell if they are easy to read because they are commonly used, or if they are commonly used because they are easy to read.
The design process, at its best, integrates the aspirations of art, science, and culture.
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination.
It takes a touch of genius - and a lot of courage to move in the opposite direction.
He who works with his hands and his head and his heart is an artist
Select only things to steal that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is nonexistent
Design is the conscious effort to impose a meaningful order
Skill in the digital age is confused with mastery of digital tools, masking the importance of understanding materials and mastering the elements of form.
There are now about as many different varieties of letters as there are different kinds of fools.
Designers may be the true intellectuals of the future.
Good design is a lot like clear thinking made visual.
Any intelligent fool can make things bigger and more complex... It takes a touch of genius - and a lot of courage to move in the opposite direction.
A designer is an emerging synthesis of artist, inventor, mechanic, objective economist and evolutionary strategist.
Create your own visual style... let it be unique for yourself and yet identifiable for others.
Good artists copy, great artists steal.
The secret to creativity is knowing how to hide your sources.
A man who works with his hands is a laborer; a man who works with his hands and his brain is a craftsman; but a man who works with his hands and his brain and his heart is an artist.
Many things difficult to design prove easy to performance.
Art has to move you and design does not, unless it's a good design for a bus.
The real issue is not talent as an independent element, but talent in relationship to will, desire, and persistence. Talent without these things vanishes and even modest talent with those characteristics grows.
The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.
Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new font to be successful, it has to be so good that only very few recognize its novelty.
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