The most popular typefaces are the easiest to read; their popularity has made them disappear from conscious cognition. It becomes impossible to tell if they are easy to read because they are commonly used, or if they are commonly used because they are easy to read.
Good design is a lot like clear thinking made visual.
Design is as much an act of spacing as an act of marking.
Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.
A designer can mull over complicated designs for months. Then suddenly the simple, elegant, beautiful solution occurs to him. When it happens to you, it feels as if God is talking! And maybe He is.
If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.
If design isn't profitable, then it's art.
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.
Design is the conscious effort to impose a meaningful order
Select only things to steal from that speak directly to your soul.
Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery - celebrate it if you feel like it.
The secret to creativity is knowing how to hide your sources.
The real issue is not talent as an independent element, but talent in relationship to will, desire, and persistence. Talent without these things vanishes and even modest talent with those characteristics grows.
Art has to move you and design does not, unless it's a good design for a bus.
Many things difficult to design prove easy to performance.
A man who works with his hands is a laborer; a man who works with his hands and his brain is a craftsman; but a man who works with his hands and his brain and his heart is an artist.
Good artists copy, great artists steal.
Any intelligent fool can make things bigger and more complex... It takes a touch of genius - and a lot of courage to move in the opposite direction.
The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.
A designer is an emerging synthesis of artist, inventor, mechanic, objective economist and evolutionary strategist.
Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new font to be successful, it has to be so good that only very few recognize its novelty.
Simplicity, carried to an an extreme, becomes elegance.
Create your own visual style... let it be unique for yourself and yet identifiable for others.
Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic.
Skill in the digital age is confused with mastery of digital tools, masking the importance of understanding materials and mastering the elements of form.
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