Right and wrong do not exist in graphic design. There is only effective and non-effective communication.
Color does not add a pleasant quality to design - it reinforces it.
You can't do better design with a computer, but you can speed up your work enormously.
Imagination is more important than knowledge.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
A designer is a planner with an aesthetic sense.
Design is where science and art break even.
The life of a designer is a life of fight: fight against the ugliness.
Graphic design will save the world right after rock and roll does.
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
I am always doing that which I cannot do, in order that I may learn how to do it.
Design creates culture. Culture shapes values. Values determine the future.
Content precedes design. Design in the absence of content is not design, it's decoration.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
There is no design without discipline. There is no discipline without intelligence.
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
If design isn't profitable, then it's art.
Desire is not what you see, but what you imagine.
Design is as much an act of spacing as an act of marking.
Don't worry about people stealing your ideas.
Many things difficult to design prove easy to performance.
You miss 100% of the shots you don't take.
Drawing is not what you see but what you must make others see.
Design is in everything we make, but it's also between those things. It's a mix of craft, science, storytelling, propaganda, and philosophy.
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