The life of a designer is a life of fight: fight against the ugliness.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Design is where science and art break even.
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
I am always doing that which I cannot do, in order that I may learn how to do it.
You can have an art experience in front of a Rembrandt... or in front of a piece of graphic design.
You can't do better design with a computer, but you can speed up your work enormously.
Design is in everything we make, but it's also between those things. It's a mix of craft, science, storytelling, propaganda, and philosophy.
Content precedes design. Design in the absence of content is not design, it's decoration.
Imagination is more important than knowledge.
Graphic design will save the world right after rock and roll does.
Design creates culture. Culture shapes values. Values determine the future.
Color does not add a pleasant quality to design - it reinforces it.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.
Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors.
Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.
Good artists copy, great artists steal.
You miss 100% of the shots you don't take.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Have no fear of perfection - you'll never reach it.
Desire is not what you see, but what you imagine.
Right and wrong do not exist in graphic design. There is only effective and non-effective communication.
Graphic designers are idea embalmers, loving undertakers preserving bits of data like to many butterflies pinned to felt in a jewel box.
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