Companies like Nike already use Graffiti as a standard variety in their marketing campaigns and the first people who read Naomi Klein's 'No Logo' were marketing gurus who wanted to know what they shouldn't do.
Having a size 9 foot is fantastic because almost all of the shoe companies do their prototyping in size 9, so if you visit a place like Nike headquarters, you can try every sort of wacky, out-there model.
When fascism comes to America, it will not be in brown and black shirts. It will not be with jack-boots. It will be Nike sneakers and Smiley shirts. Germany lost the Second World War. Fascism won it. Believe me, my friend.
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.
Sure, they are the future of our world. Nike and Reebok need more factory workers every day.
Faced with the almost inescapable conclusion that it had been selling lemons, Nike shifted into make-lemonade mode. Jeff Pisciotta became head of a top-secret and seemingly impossible project: finding a way to make a buck off a naked foot.
I made publicity contracts with Nike, several broadcasting companies and airline companies within Australia.
I have a Greek-American friend who named her daughter "Nike" and is often asked why she chose to name her offspring after a sneaker.
Children in poverty aren't trying to get out of poverty; they're just trying to rip off a pair of Nikes. So we Indian people are a microcosm of what's happening in America. We are now consumers, and our culture has gone.
I had serious reservations about putting my son in the public schools in my area. I have a tremendous amount of fear for the future of my boy. He's nine-and- a-half and dark-skinned. By the time he's 12 or 13, who knows who he's going to be identifying with in these days when you get shot down for wearing expensive Nikes to school...I've heard that if a Latino makes it to 19 years of age, he has a good chance of surviving into adulthood. Up until then, you don't know.
When I think back to my influences and icons musically, they were my icons musically because, for example, I would look at Rakim and be like man he said the freshest things and then I look at him and he would have on the pair of Nikes that I wanted and I'm like, "ma' please!" It was everything. Now, I sort of feel like if you are fresh then your music doesn't have to be that good because people are so keyed into the fashion. That's just the times I guess.
You can be afraid to voice your opinions but you just fight through it. It's like NIKE okay you just do it.
The Nike swash that cost $30 and was designed by a Portland State University art student was probably worth that when she first showed it to them. At that point it had no equity at all. None of the guys commissioning it particularly liked it, they all wanted the Adidas three stripes and they thought that was a good logo.
A core part of the global market is what might be called the 'Nike Economy' - footloose companies that play countries against one another while seeking subcontractors with the lowest wages and cheapest conditions.
It was a lot of fun doing the Nike commercials, too.
Removing Christian evangelism from the African equation may leave the continent at the mercy of a malign fusion of Nike, the witch doctor, the mobile phone and the machete.
I have a lot of Jordans, a lot of Nikes, a lot of Blazers.
She doesn't even know how to kill things properlike? What kind of girl have you given me to, goddess?" Vic protested, fixing his eye on Nike once more. Nike let out a laugh. " Vic is a little bloodthirsty. You'll get used to it.
Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.
On the seemingly one-sided relationship between Michael Jordan and his shoe sponsors Nike- The company should change its name to Mike.
My Nike Free sneakers add a splash of color and slide on fast, perfect for when Im rushing to catch the school bus. And my favorite cargos are skinny but stretchy, so I can go up or down a few pounds and they still fit!
With all the new media outlets out there, with all the noise, a voice of authority and calm like Vogue becomes more important than ever. The more eyes on fashion, the more opinions about fashion, the more exploration of fashion around the world, the better it is for Vogue. Vogue is like Nike or Coca-Cola—this huge global brand. I want to enhance it, I want to protect it, and I want it to be part of the conversation.
Being a die-hard Knicks fan, I remember hunting down these orange-and-blue Nikes that they only released in England. And I used to hunt for sneakers when I DJ'd in Japan. But then Nike flooded the market with a head-spinning array of color combinations and it just didn't seem cool anymore.
Good ideas are like Nike sports shoes. They may facilitate success for an athlete who possesses them, but on their own they are nothing but an overpriced pair of sneakers. Sports shoes don't win races. Athletes do.
Get burnt like a candle, very hard to handle, Do miracles in Nikes like Jesus did in sandals.
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