Our success is a direct result of knowing how to market a brand and having the right people representing the brand.
Life isn't about finding yourself. Life is about creating yourself.
Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms.
To find yourself, think for yourself.
People will never forget how you made them feel.
If design isn't profitable, then it's art.
The keys to brand success are self-definition, transparency, authenticity and accountability.
The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.
The best way to predict the future is to study the past, or prognosticate.
The best way to predict the future is to invent it.
If your business is not a brand, it's a commodity.
The best way to predict the future is to create it.
A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
When the idea came up, (Newman's Own) I said, "Are you crazy? Stick my face on the label of salad dressing?" And then, of course, we got the whole idea of exploitation and how circular it is. Why not, really, go to the fullest length, and the silliest length, in exploiting yourself and turn the proceeds back to the community?
I think any branding for me is band-related. It's really weird to get used to the exposure, because I am a naturally introverted person, and I'm not exactly social. Occasionally I can get comfortable enough to talk, but I spend a lot of my days not talking, especially when I'm at home and not on tour.
The arts are part of a nation's identity, they are part of a nation's soul and when we look at a country from the eyes of people overseas they are part of a nations branding in the world as it were.
Ultimately, I think authenticity is always key, no matter what you do in life. It's also key to the branding side of things.
I join you therefore in branding as cowardly the idea that the human mind is incapable of further advances.
Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.
The reason to go public is that it is a massive branding, marketing, credibility, trust-building exercise with your customers, and then it allows you to consolidate power and scale and market share. Do we want to be a huge company with a huge impact? If the answer to that is yes, the only way that that happens is by going public. It is effectively a branding event that catalyzes interest. It helps with recruiting, it helps with marketing, it helps with sales. It just helps on many dimensions. I think it's basically a litmus test for the CEO's ambition.
Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.
When you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember, like Chanel and Armani, are the ones that stand for something. Fashion is about establishing an image that consumers can adapt to their own individuality. And it's an image that can change, that can evolve. It doesn't reinvent itself every two years.
I've never lived in a building without my name on it.
The power of branding, particularly when it comes to automobiles, is overwhelming. You go back to the seventies and eighties with the General Motor situation I was describing? Literally, folks, the Camaro and Firebird were identical cars but you'd so have the Firebird buyers, the Pontiacs, "No way I'm I buying that Camaro!" " It's the same car." "Nooooo, it is not. That is a Chevy and mine is a Pontiac."
Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.
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