William Bernbach Quotes - Page 3

Quotes about:

• No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.

  William Bernbach

  Fall, Matter, Gimmicks

  10 Copy quote

• Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

  William Bernbach

  Substance, Advertising, Forget

  8 Copy quote

• Research can trap you into the past.

  William Bernbach

  Business, Past, Research

  8 Copy quote

• Our job is to bring the dead facts to life.

  William Bernbach

  Jobs, Design, Facts

  8 Copy quote

• Today's smartest advertising style is tomorrow's corn.

  William Bernbach

  Business, Style, Corn

  7 Copy quote

• Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.

  William Bernbach

  Art, Creativity, Men

  5 Copy quote

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