Claude C. Hopkins Quotes - Page 2

Quotes about:

• Never be led in new paths by the blind

  Claude C. Hopkins

  Path, Advertising, Blind

  Claude C. Hopkins (2016). “Scientific Advertising”, p.26, Laurus - Lexecon Kft.

  8 Copy quote

• In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster

  Claude C. Hopkins

  Opinion, Advertising, Disaster

  Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com

  7 Copy quote

• The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action

  Claude C. Hopkins

  Long, People, Giving

  6 Copy quote

• Advertising is much like war, minus the venom

  Claude C. Hopkins

  War, Advertising, Minus

  Dr. Robert C. Worstell, Claude C. Hopkins (2014). “Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter”, p.47, Lulu.com

  6 Copy quote

• This is no lazy mans field

  Claude C. Hopkins

  Lazy, Fields, Advertising

  Claude C. Hopkins (2016). “Scientific Advertising”, p.35, Laurus - Lexecon Kft.

  6 Copy quote

• "Best in the world," "lowest price in existence, " etc are at best claiming the expected. But superlative of that sort are usually damaging. They suggestion looseness of expression, a tendency to exaggerate, a careless truth. They lead readers to discount all the statements that you make

  Claude C. Hopkins

  Writing, Expression, Etc

  15 Copy quote

• Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject

  Claude C. Hopkins

  Writing, Unique, Style

  Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com

  20 Copy quote

• Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.

  Claude C. Hopkins

  Writing, Dollars, Scarcity

  Claude C. Hopkins (2016). “Scientific Advertising”, p.59, Laurus - Lexecon Kft.

  16 Copy quote

• The weight of an argument may often be multiplied by making it specific

  Claude C. Hopkins

  Often Is, Weight, May

  Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com

  10 Copy quote

• The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest

  Claude C. Hopkins

  Art, Writing, Headlines

  17 Copy quote

• Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.

  Claude C. Hopkins

  Memories, Heart, Yellow

  4 Copy quote

• Don't, to gain general and useless attention, sacrifice the attention that you want

  Claude C. Hopkins

  Sacrifice, Attention, Useless

  Dr. Robert C. Worstell, Claude C. Hopkins (2014). “Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter”, p.37, Lulu.com

  5 Copy quote

• Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.

  Claude C. Hopkins

  Believe, Fate, Men

  Dr. Robert C. Worstell, Claude C. Hopkins (2014). “Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter”, p.75, Lulu.com

  7 Copy quote

• Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.

  Claude C. Hopkins

  Writing, Names, Dollars

  "Scientific Advertising".

  5 Copy quote

• A man coined to superlative must expect that his every statement will be taken with some caution

  Claude C. Hopkins

  Taken, Writing, Men

  14 Copy quote

• The advertising man who spares the midnight oil will never get very far.

  Claude C. Hopkins

  Writing, Men, Oil

  "Scientific Advertising".

  5 Copy quote

• Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

  Claude C. Hopkins

  Long, Advertising, Method

  Claude C. Hopkins (2010). “Scientific Advertising”, p.82, Cosimo, Inc.

  5 Copy quote

• Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.

  Claude C. Hopkins

  Writing, Attention, Stories

  "Scientific Advertising".

  5 Copy quote

• People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they choose their own companions, their own subjects. They was to be amused or benefitted

  Claude C. Hopkins

  Bored, People, Personality

  Claude C. Hopkins (2010). “Scientific Advertising”, p.34, Cosimo, Inc.

  5 Copy quote

• Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader

  Claude C. Hopkins

  Levels, May, Reader

  5 Copy quote

• No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value

  Claude C. Hopkins

  Taken, Writing, Inquiring

  Claude C. Hopkins (2016). “Scientific Advertising”, p.23, Laurus - Lexecon Kft.

  8 Copy quote

• One may gain attention by wearing a fools cap. But he would ruin his selling prospects

  Claude C. Hopkins

  Writing, Fool, Attention

  Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com

  9 Copy quote

• The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know

  Claude C. Hopkins

  Writing, Average, May

  4 Copy quote

• Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.

  Claude C. Hopkins

  Oratory, Able, Qualifications

  Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com

  6 Copy quote

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