Advertising Quotes - Page 38

• A superhero's catchphrase should be like a really memorable advertising slogan. It sticks in your head and you can't stop humming it. And let's face it, superheroes are just really selling themselves as products.

  Stan Lee

  Memorable, Superhero, Faces

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• Coca-Cola remains emblematic of the best and worst of America and Western civilization. The history of Coca-Cola is the often funny story of a group of men obsessed with putting a trivial soft drink "within an arm's reach of desire." But at the same time, it is a microcosm of American history. Coca-Cola grew up with the country, shaping and shaped by the times. The drink not only helped to alter consumption patterns, but attitudes toward leisure, work, advertising, sex, family life, and patriotism.

  Mark Pendergrast

  Country, Sex, Attitude

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• It is true that advertising often gives information and is valuable for doing so, but some forms of advertising give precious little information, and even that little is wrong.

  Randal Marlin

  Giving, Littles, Information

  Randal Marlin (2002). “Propaganda and the Ethics of Persuasion”, p.176, Broadview Press

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• Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.

  Herbert Schiller

  Expression, Marketing, Example

  "Living In The Number One Country". Book by Herbert Schiller, 2000.

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• It is not “just beer,” it is a noble and ancient beverage which, like wine, food and television advertising, can be extraordinarily good or unmercifully bad.

  Stephen Beaumont

  Wine, Beer, Noble

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• Fifteen Minutes of Notoriety Beats the Best Advertising Money Can Buy

  Ernie J Zelinski

  Business, Fifteen, Beats

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• As to the idea that advertising motivates people, remember the Edsel.

  Peter Drucker

  Business, Ideas, People

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• With this new stupid Supreme Court ruling, secret money can come in on an unlimited level from corporations. Nobody knows where it comes from. That distorts the political situation in our country tremendously. Most of that money is spent on negative advertising that is tearing down the character and reputation of your opponent, and it works, although most American people say, "We don't like negative advertising," it works.

  Jimmy Carter

  Country, Stupid, Character

  "39th U.S. President President Jimmy Carter". "The Tavis Smiley show" with Tavis Smiley, www.pbs.org. October 25, 2010.

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• I love the way the American trade magazines never give anybody a bad review because they're afraid the advertising will be taken out. It's so hysterical.

  Elton John

  Taken, Giving, Magazines

  "Elton John: The Rolling Stone Interview". Interview with Paul Gambaccini, www.rollingstone.com. August 16, 1973.

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• People are social beings and want interaction and social learning is the primary form of learning, just as word of mouth advertising is the highest form of advertising.

  Stephen Covey

  People, Want, Mouths

  Source: www.washingtonpost.com

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• When advertising is great, it's transcendent. It's art.

  Jared Leto

  Art, Transcendent

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• I’ve spent some time working with a non-Italian designer, I’ve been helping him organize fashion shows, the advertising, also helping with the creative part. But the great part about this work is that I am no one!

  Allegra Versace

  Fashion, Italian, Creative

  "Allegra Versace Talks Anorexia, Making A Name For Herself In Fashion" by Hilary Moss, www.huffingtonpost.com. June 6, 2011.

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• Advertising is the price companies pay for being unoriginal.

  Yves Behar

  Pay, Company

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• I have to admit I've always had quite a complex relationship with modeling and with the idea of advertising: not always knowing what I'm advertising and selling.

  Lily Cole

  Ideas, Knowing, Selling

  "Biography/ Personal Quotes". www.imdb.com.

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• While alcohol ... continues to wreak havoc in America, supported by a $6 billion-a-year alcohol industry advertising campaign extolling the joy of inebriation, the far less harmful drug of marijuana remains illegal and continues to ruin people's lives - only if they are caught possessing and convicted of that crime.

  Lawrence O'Donnell

  Marijuana, Years, America

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• The most frequent reason for unsuccessful advertising is advertisers who are so full of their own accomplishments (the world's best seed!) that they forget to tell us why we should buy (the world's best lawn!).

  John Caples

  Accomplishment, World, Forget

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• The advertisement is one of the most interesting and difficult of modern literary forms.

  Aldous Huxley

  Interesting, Modern, Form

  Aldous Huxley, Robert S. Baker, James Sexton (2000). “Complete Essays: 1920-1925”, Ivan R Dee

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• No, I most certainly do not think advertising people are wonderful. I think they are horrible, and the worst menace to mankind, next to war; perhaps ahead of war. They stand for the material viewpoint, for the importance of possessions, of desire, of envy, of greed. And war comes from these things.

  Marjorie Kinnan Rawlings

  War, Thinking, People

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• It is very difficult to have a free, fair and honest press anywhere in the world. In the first place, as a rule, papers are largely supported by advertising, and that immediately gives the advertisers a certain hold over the medium they use.

  Eleanor Roosevelt

  Giving, Use, World

  Eleanor Roosevelt (1946). “If You Ask Me”

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• What frightens me about America today is that in the large majority there is no active sense of the value of the individual: few citizens feel that they are the Republic, responsible for what happens. And when the individual in a democracy ceases to feel his importance, then there is grave danger that he will give over his freedom, if not to a Fascist State, then to the advertising men or Publicity Agents or to the newspaper he happens to read.

  May Sarton

  Men, America, Giving

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• Pitching was about fooling people, manipulating them, making them believe in something that ultimately wasn't there. Great pitching was great lying.

  Linda Ellerbee

  Lying, Believe, People

  Linda Ellerbee (1991). “Move on: adventures in the real world”, Putnam Pub Group

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• Know the difference between Giant and Jumbo? Between two-ounce and a big two-ounce? Between a quart and a full quart? What's a tall 24-inch? What does Extra Long mean? Who's kidding who?

  Marya Mannes

  Mean, Two, Differences

  Marya Mannes (1964). “But Will it Sell?”

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• As yet we use our media only for selling things - including, of course, political candidates. What will happen when someone masters the art of selling souls?

  Erica Jong

  Art, Media, Selling Things

  Erica Jong (1994). “The Devil at Large: Erica Jong on Henry Miller”, p.4, Grove Press

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• I had never thought of advertising as a life work, though I had on the side, written some very successful copy.

  Bruce Barton

  Successful, Sides, Copies

  "The Mirror Makers: A History of American Advertising and Its Creators". Book by Stephen R. Fox, 1984.

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• The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model - whether that model be an icebox or a rug or a new home.

  Bruce Barton

  Hard Work, Home, People

  "Fables Of Abundance: A Cultural History Of Advertising In America". Book by T. J. Jackson Lears, 1994.

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