I know it's cheaper to fund an op-ed columnist than a team of reporters, but I think it confuses the mission of what these great journalistic brands are about.
Your brand is a story unfolding across all customer touch points.
Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do.
90% trust peers on social networks (even strangers); only 15-18% trust brands.
I am very proud to align myself with Miken - a brand known as an innovator and leader in the development of high performance sports equipment.
Google loves brands - build one.
From American Idol to The Matrix participatory media - where old and new media converge by involving fans - is influencing our culture by creating new forms of interactive storytelling. Yet by enabling people to participate in such various media they can converge as a crowd to alter the story to create new modes of engagement, some not necessarily endorsed by the creator - or the brands that back them.
Democrats are losing loyal voters, but the Republicans aren't picking them up. Democrats are ideologically bankrupt. Republicans have a major brand-identity problem
I think it's a bit silly to brand the Internet as the 'downfall of youth.'
We have the freedom to choose between brand A, brand B, and brand C. That´s about it for freedom.
The liberty that remains to us is essentially the freedom to choose among brands A, B, and C.
So yesterday you fell off the wagon? Or maybe you blew your diet? Or lost your temper and shot off your mouth? Well, that was yesterday. Today is a brand-new day with a clean slate, so forget yesterday!
Branding is everything. A young girl once came up to me and told me I could be famous because I looked just like Richard Branson!
First of all, if you're setting up a new company, you want to try to find a brand that can work on a global basis.
In the beginning it was just about the business - now it's about the brand.
One in a while, you discover a presidential candidate who has the potential to change the political conversation, to elevate key issues in voters' minds, and disrupt and transform a tired Republican brand. Once in a lifetime, maybe, you will have an opportunity to support a transformative candidate who can do all of these things, and win.
But it may be one of our best markets in the long term because when the Japanese society embraces a brand it is a very deep connection, so we're willing to make that investment knowing that it's not the quick route to success that might be in other countries.
Beside the brand-ambassador elements of the modern racing driver, the evolution of the athlete has mandated that as drivers, we are very committed to fitness.
Was it the same light that enchanted the first photographers? It is the same, and it is still brand new - it is something that never wears out.
Some of history's cleverest business minds understood the power of share platforms, from the aggressive titans who made fortunes building the nation's railroads, to Conrad Hilton, who created the first premier brand of international hotels.
Movies are brand new. Film is less than 150 years old. It's brand new, compared to any other art form, all of which are thousands of years old.
My brand is good storytelling. I really want [my company] Hillman Grad Productions to be associated with great stories, interesting characters; things that are three-dimensional and feel honest.
Nobody ever asked me to do anything. Nobody knew what to do. When comics were brand new, nobody knew what kind of comics to make. So you were mostly on your own.
I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.
Most of our girls are accustomed to playing several games in a short time frame. As a coach and as a team, you want to play games. Plus, you might see a different brand of softball than you are accustomed to playing, and that can be beneficial as well.
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