Some of history's cleverest business minds understood the power of share platforms, from the aggressive titans who made fortunes building the nation's railroads, to Conrad Hilton, who created the first premier brand of international hotels.
The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.
Movies are brand new. Film is less than 150 years old. It's brand new, compared to any other art form, all of which are thousands of years old.
My brand is good storytelling. I really want [my company] Hillman Grad Productions to be associated with great stories, interesting characters; things that are three-dimensional and feel honest.
The truth is that you - people are doing scientific research with fetal tissue and it's not as if - no, this is brand-new news. This is something funded by.
Nobody ever asked me to do anything. Nobody knew what to do. When comics were brand new, nobody knew what kind of comics to make. So you were mostly on your own.
I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.
My brand was always going to be based on my personality. I didn't want people hiring me for what I said. I wanted them hiring me for who I am.
If there is any one skill that every professional must learn, it is how to brand himself or herself in the marketplace. A brand provides certainty to customers and lets them know that what they`re getting is the best. People don`t like to make decisions. Once we decide, for example, the kind of toothpaste we prefer, rarely do we change. We have to make so many decisions every day in our lives that most of us are overwhelmed.
The most annoying person on the BBC is Russell Brand, I've actually been close up to that boy. He smells like when you mix garlic with coffee and alcohol. I'm just saying when you get close to him, he could do with a bit of Sure For Men, he stinks.
There`s always the trick with anything what`s a remake. Like how much do you want to make that is brand new and how much to you want to keep that is original?
When I did TV, I only did little guest parts, and it hasn't been that long. There is a kind of pressure in this job that comes from your work every day being there forever. But this is all part of the brand-new world that I'm discovering.
I've always thought that "punk" wasn't really a genre. My band started in Olympia where K Records was and K Records put out music that didn't sound super loud and aggressive. And yet they were punk because they were creating culture in their own community instead of taking their cue from MTV about what was real music and what was cool. It wasn't about a certain fashion. It was about your ideology, it was about creating a community and doing it on your own and not having to rely on, kinda, "The Man" to brand you and say that you were okay.
A large percentage of those living in developed societies are told what brand of soda they should drink, what cigarettes they should smoke, what clothes and shoes they should wear, what they should eat and what brand of food they should buy. Their political ideas are supplied in the same way. Every year a trillion dollars is spent on advertising.
I always think of it you know building a business, building a brand, a friend of mine gave me a metaphor for it which I think is really true it's like building coral, you don't see it happening it's just little little little and when you step back you think wow.
Brands need to reinvent themselves from time to time to stay relevant.
When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.
Figure out how to build a brand and stick by it so people know what to expect.
You know when a company wants to use letters in their phone number, but often they'll use too many letters? "Call 1-800-I-Really-Enjoy-Brand-New-Carpeting." Too many letters, man, must I dial them all? "Hello? Hold on, man, I'm only on 'Enjoy.' How did you know I was calling? You're good, I can see why they hired you!"
According to a brand new report, alcohol abuse in Ireland is on the rise. Mainly because the guy who didn't drink now does.
I don't really collect anything. I mean, if I see a piece of Moxie soda memorabilia, I'll probably buy it. I'm a sucker for regional soda brands and forgotten histories and that sort of thing.
In general, advertising isn't a "creative" atmosphere. It's a business atmosphere and your job is puzzle solving. My favorite aspect of the business, I guess, was presenting to clients. What I enjoyed least were the clients. Worried corporate brand managers, trying to dumb-down their ads for the stupid American population. I hated the disrespect that these people had for "consumers."
I feel the world is over-saturated with [brand] products, and it isn't about what you're wearing as much as it is about what message you are trying to convey.
I have one brand I go to, and it's Suit Supply, and it's fantastic. I was spending $3,500-$4000 on a suit, and the suit I'm wearing today was $500. And they last you forever. The shoulders are set in by hand, it's phenomenal.
Starting my carrer, I had three rules. I called a press conference and said: you can't kill me in a movie; I win all my fights in a movie; I get the girl at the end of the movie if I want her. They weren't about to hear that, and I knew that I would have to do that myself, but I set the public up and set the press up letting them know what I was going to do: continuing to sell the brand and image that I had.
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