As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.
I like computers. It's the first time that I am endorsing a computer brand. I am very computer savvy, so this is certainly up my ally.
It gets boring to me when people talk about clothing brands or what boat they’re going to buy next summer.
A miracle is the badge and brand of fraud. ... No intelligent, honest man ever pretended to perform a miracle, and never will.
Just like there's a hole in the ozone layer, there's a hole in the musical ecological layer [wrt lack of successful "conscious" music]... 'Traditional' music was brand new at one time... When you hear R&B today, do you believe it?
In a utopia you want to win matches by several goals and by playing a wonderful brand of football. But that's utopia.
I've always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university, I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand - to figure out what part of the company I loved. I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
It's a great honour to be part of such an iconic brand as Paco Rabanne. As I said, it was totally different for me, so it was quite challenging in a sense, but it's an experience that I'm really enjoying.
I have an older sister and my mom would dress us up identically, so in all of our pictures, we're in these giant pink, poufy outfits. I remember when I was four or five, we all went to a theme park and I had to go to the bathroom but couldn't hold it in anymore. Let's just say, I had to buy a brand new outfit! But that moment was the first time I remember ever wearing something different from my sister at an event. It was my breakthrough moment when I decided I was never going to match my sister again!
For me, working in the fashion industry is about getting to meet the minds behind the brands. Sure, there are nice dinners, events and shows - even the occasional freebie - but the best part is getting to sit down with and talk to people that have done great things. You quickly realize that no matter who you're talking to, how famous, brilliant or wealthy they are, they are just "people."
If you're into the brand and the heritage of the brand, you can always remember where you got your first Fred Perry Shirt, and for me I was nine years old
Work is underway to select the go forward smartphone brand.
In a fast-paced world, today's popular brand could be tomorrow's trivia question.
The best way to look at aging is to see it as an opportunity to leave what didn't work behind and step boldly into a brand new future.
There are two brands of discontent: the brand that merely fosters greed and snarling and back-biting, and the brand that inspires greater and greater effort to reach the desired goal. Which is your brand?
What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
Telling stories on behalf of brands is what I've done all my life.
Everything a brand does is advertising.
Inventory discipline across the brands coupled with an outstanding holiday performance at Victoria's Secret led to a 36 percent increase in fourth-quarter earnings per share at Limited Inc.
Being creative and playing with your content during the holidays is a great idea. But straying too far from your fundamental brand (from address, logo, etc.) can be a dangerous game. Your recipients need to be able to recognize you during this busy time of year.
Lay down the axe; fling by the spade; Leave in its track the toiling plough; The rifle and the bayonet-blade For arms like yours were fitter now; And let the hands that ply the pen Quit the light task, and learn to wield The horseman's crooked brand, and rein The charger on the battle-field.
The incidence of violent brand-loyalty to one's own current dogma has risen.
Writers brought up in Africa have many advantages - being at the center of a modern battlefield; part of a society in rapid, dramatic change. But in a long run it can also be a handicap: to wake up every morning with one's eyes on a fresh evidence of inhumanity; to be reminded twenty times a day of injustice, and always the same brand of it, can be limiting.
When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.
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