Competition is a great thing and critically important in any industry. I respect the companies that build their brand through innovation/great product, packaging, sharp marketing and clever ideas.
I've been getting my makeup done professionally since I was 12, I've never found a brand that could create that glowing look and flawless finish we all want from beauty products with ingredients that were effective and safe. So I had to create it.
But this is where you get all the market research and things get in danger of becoming formulaic, and where you depend on brands and getting recognised actors. It's the thing that precludes risk very often, otherwise everyone would be avant-garde all over the place.
I'm not a movie star. I'm a brand name. Van Damme is like Levi's. I go on vacation, and everywhere I go, people love me for my name, not for my movies.
Lay down the axe; fling by the spade; Leave in its track the toiling plough; The rifle and the bayonet-blade For arms like yours were fitter now; And let the hands that ply the pen Quit the light task, and learn to wield The horseman's crooked brand, and rein The charger on the battle-field.
Hermès and my own brand share the same philosophy, the same vision of women, but the two aren't identical.
I don't feel the need to brand myself in that way [social media]. But as a means to share information and raise awareness of things, I think these social-networking platforms are unprecedented.
I initially wanted to tell 'Oscillate Wildly' story because it wasn't one I had heard or seen before. The invisibility piece resonated most. Somewhere over the past couple of years I realized that I've essentially been making movies for my teenage self who struggled with isolation and my own brand of invisibility living in rural Ohio.
Kelly Link is inimitable. Her stories are like nothing else, dark yet sparkling with her unique brand of fairy dust. This is the most marvelous kind of trouble to get in.
I see what other people do and what songwriters don't. They don't get out and take care of themselves. Producers turn themselves into a massive brand. Songwriters tend to be under someone else's umbrella. If you're building your own legacy, it can't be under an umbrella.
You know I ain’t got no brand new bag.
I have this brand, I have my name. And I'm going to do what I want because people will buy it. People will enjoy it. So don't tell me I have to follow this formula and sit inside the box. Because I don't.
As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.
Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as “sophisticated,” “desirable,” “innovative,” “friendly,” and “trustworthy.”
Just like there's a hole in the ozone layer, there's a hole in the musical ecological layer [wrt lack of successful "conscious" music]... 'Traditional' music was brand new at one time... When you hear R&B today, do you believe it?
In a utopia you want to win matches by several goals and by playing a wonderful brand of football. But that's utopia.
I've always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university, I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand - to figure out what part of the company I loved. I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
It's a great honour to be part of such an iconic brand as Paco Rabanne. As I said, it was totally different for me, so it was quite challenging in a sense, but it's an experience that I'm really enjoying.
I have an older sister and my mom would dress us up identically, so in all of our pictures, we're in these giant pink, poufy outfits. I remember when I was four or five, we all went to a theme park and I had to go to the bathroom but couldn't hold it in anymore. Let's just say, I had to buy a brand new outfit! But that moment was the first time I remember ever wearing something different from my sister at an event. It was my breakthrough moment when I decided I was never going to match my sister again!
For me, working in the fashion industry is about getting to meet the minds behind the brands. Sure, there are nice dinners, events and shows - even the occasional freebie - but the best part is getting to sit down with and talk to people that have done great things. You quickly realize that no matter who you're talking to, how famous, brilliant or wealthy they are, they are just "people."
If you're into the brand and the heritage of the brand, you can always remember where you got your first Fred Perry Shirt, and for me I was nine years old
Work is underway to select the go forward smartphone brand.
In a fast-paced world, today's popular brand could be tomorrow's trivia question.
The best way to look at aging is to see it as an opportunity to leave what didn't work behind and step boldly into a brand new future.
There are two brands of discontent: the brand that merely fosters greed and snarling and back-biting, and the brand that inspires greater and greater effort to reach the desired goal. Which is your brand?
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