If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Content is fire. Social media is gasoline.
Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.
Successful social media marketing is not built on impressions. It is built on relationships
Marketing is no longer about the stuff that you male, but about the stories you tell.
Social media is about sociology and psychology more then technology.
Either write something worth reading or do something worth writing.
You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.
Social media allows big companies to act small again.
Think like a publisher, not a marketer.
People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.
The goal of social media is to turn customers into a volunteer marketing army
Don’t optimize for conversions, optimize for revenue.
Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product.
Think big and don't listen to people who tell you it can't be done. Life's too short to think small.
We're living at a time when attention is the new currency.
What happens in Vegas, stays in Vegas - except the drone.
Don't settle. Don't finish crappy books. If you don't like the menu, leave the restaurant. If you're not on the right path, get off it.
Engage, Enlighten, Encourage and especially...just be yourself! Social media is a community effort, everyone is an asset.
Privacy is dead, and social media holds the smoking gun.
If you're not on the right path, get off it.
How dare you settle for less when the world has made it so easy for you to be remarkable?
Facebook Fan Pages are email newsletters with smaller pictures.
When you've got 5 minutes to fill, Twitter is a great way to fill 35 minutes.
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