Social media has created a historical shift from the historically powerful to the historically powerless. Now everyone has a voice.
Social media provides an avenue to build relationships with media outlets and have an ongoing relationship with reporters.
Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
Speak in your authentic voice because people have a BS Meter
Lead with a personal story. Give your audience a way to connect and show you're a real person.
Social media presents an opportunity for business people to connect and know each other prior to a phone call or email taking place.
My website, my email magazine, my blog, my books, my corporate seminars, and my public seminars all create the ability for social media to work and all build reputation and ranking.
I think there's a misconception that I'm opposed to social media.
Social media allows people to connect. So instead of reading about the Arab Spring, I can have students following along, in real-time, with what is happening.
Indeed, the best practical reason to think that social media can help bring political change is that both dissidents and governments think they can. All over the world, activists believe in the utility of these tools and take steps to use them accordingly. And the governments they contend with think social media tools are powerful, too, and are willing to harass, arrest, exile, or kill users in response.
When finished writing a post, go back and add bullets, sub heads, spacing; eliminate long paragraphs or sentences.
You can game the social media in the short run, but not for long.
It's not that the (social media) tools themselves inspire trust and collaboration. We use them as a medium to connect, and thus generate trust and enthusiasm.
Our content carries the Forbes name, and our whole mantra is to put authoritative journalism at the center of the social media experience.
We look at the Web as being our basic power plant, kind of like electricity, so the Web and communicating in this fashion is second nature to us now. It's not like we go brochure, television, mail. It's Web, and then everything else. It's social media first, and everything else.
The most important part of any CrossFit workout is posting about it endlessly on social media. How about you just brag about all the kettlebell burpees you did to the other whackos in your cult?
Online I see people committing 'social media suicide' all the time by one of two ways. Firstly by responding to all criticism, meaning you're never going to find time to complete important milestones of your own, and by responding to things that don't warrant a response. This lends more credibility by driving traffic.
Fashion is such an insider's club, but slowly, the playing field is evening out. Through social media, everyone can have a front-row seat.
I guess Twitter is the first thing that has been attractive to me as social media. I never felt the least draw to Facebook or MySpace. I've been involved anonymously in some tiny listservs, mainly in my ceaseless quest for random novelty, and sometimes while doing something that more closely resembles research.
Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest and ourselves.
The reason social media is so difficult for most organizations: It’s a process, not an event.
From the streets of Cairo and the Arab Spring, to Occupy Wall Street, from the busy political calendar to the aftermath of the tsunami in Japan, social media was not only sharing the news but driving it.
The world when I was 13 wasn't truly driven by tabloid magazines and social media and reality shows. I was able to have a little more of a private life.
It’s the age of celebrity. It’s the age of social media. But for we old school girls who don’t want to show up at every single event just ‘cause I don’t tweet–I have nothing to say. I’m not on Facebook. I mean it sounds like I have plenty to say, but that’s to people who I’m in a room with. I’m not that interesting, and the rest is none of your business.
The best way to engage honestly with the marketplace via Twitter is to never use the words "engage," "honestly," or "marketplace."
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