The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.
The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today’s world of social media and smart phones, this is easy to do.
The internet creates more of an appetite for media - it doesn't replace physical books, radio or TV.
I'm so glad that social media gives me a chance to do that, to celebrate books I love and help proselytize for books I love.
One of the great ironies of the social media era is that some of the least social people in the world created it.
I was literally calling my customers who were complaining on social media and having a dialog with them, and sending them money.
Facebook Fan Pages are email newsletters with smaller pictures.
By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services.
Social media is a performance like any other form of entertainment, and acknowledging that is important.
Everything ultimately comes down to trust.
Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
A lot of people say, "Ah, Rush, don't read the comments. You can't. This is loony..." You can't ignore this stuff. These people vote, and they are huge in number, and every social media app you can find from Twitter to Facebook, to LinkedIn, whatever the hell it is, they dominate.
The most successful social media experiments-whether spearheaded by one person, a group of individuals, a company, or an institution-invite you in, treat you as a friend, and make you feel at home. Look around, they say, and tell us how we can make things better; get to know us. Get involved and tell us what you think.
Speak in your authentic voice because people have a BS Meter
When finished writing a post, go back and add bullets, sub heads, spacing; eliminate long paragraphs or sentences.
Social media is not just another way to connect feminist and activist voices - it amplifies our messages as well.
Lead with a personal story. Give your audience a way to connect and show you're a real person.
Everyone's like sheep on social media; like, one person starts making noise, and everyone's like, 'Hey, yeah!' and then you got a whole bunch of people making noise at you.
Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace.
Celebrities have more influence to be able to reach out to people, but people are becoming famous on Facebook and social media every day.
Human relationships used to be easy: you had friends, boy- or girlfriends, parents, children, and landlords. Now, thanks to social media, it's all gone sideways.
Social media are a catalyst for the advancement of everyone's rights. It's where we're reminded that we're all human and all equal. It's where people can find and fight for a cause, global or local, popular or specialized, even when there are hundreds of miles between them.
Social media presents an opportunity for business people to connect and know each other prior to a phone call or email taking place.
You have to get a great headline to attract attention in your blog - it's about the lure - not the rod.
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