Social media is about sociology and psychology more then technology.
Know what your customers want most and what your company does best. Focus on where those two meet.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.
Content is fire. Social media is gasoline.
To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Marketers need to build digital relationships and reputation before closing a sale.
Content is anything that adds value to the reader's life.
We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.
Measurement is like laundry. It piles up the longer you wait to do it.
Think like a publisher, not a marketer.
It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.
Don't measure what you can. Measure what you should.
If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
Sell-sell-sell sales methods simply do not work on social media.
Facebook Fan Pages are email newsletters with smaller pictures.
People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.
Give yourself permission to make the story bigger.
Privacy is dead, and social media holds the smoking gun.
It's hard to find things that won't sell online.
Don't settle. Don't finish crappy books. If you don't like the menu, leave the restaurant. If you're not on the right path, get off it.
If you're not on the right path, get off it.
Not only because the product wasn't a great product, but remember it took us five or six years to ship it. Then we had to sort of fix it. That was what I might call Windows 7.
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