Advertisers Quotes

• What editors are obliged to appear to say that

  Naomi Wolf

  Self Esteem, Editors, Obliged

  Naomi Wolf (1990). “The Beauty Myth”, Vintage

  56 Copy quote

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• Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills!

  Perry Marshall

  Business, Entrepreneur, Want

  27 Copy quote

• The hours Facebook users put into their profiles and lists and updates is the labor that Facebook then sells to the market researchers and advertisers it serves.

  Douglas Rushkoff

  Updates, Lists, Hours

  "Does Facebook really care about you?" by Douglas Rushkoff, www.cnn.com. September 23, 2011.

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• You can do a good ad without good typography, but you can't do a great ad without good typography.

  Herb Lubalin

  Creativity, Greatness, Design

  148 Copy quote

• All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.

  George Orwell

  Exercise, Marketing, News

  George Orwell (2009). “Facing Unpleasant Facts: Narrative Essays”, p.124, Houghton Mifflin Harcourt

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• I don't think the advertisers have any real idea of their power not only to reflect but to mould society.

  Marya Mannes

  Business, Real, Thinking

  Marya Mannes (1964). “But Will it Sell?”

  8 Copy quote

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• An economy where advertisers thrive while journalists and artists struggle, reflects the values of a society more interested in deception and manipulation than in truth and beauty

  Jaron Lanier

  Struggle, Artist, Deception

  25 Copy quote

• Advertisers, not governments, are the primary censors of media content in the United States today.

  C. Edwin Baker

  Government, Media, United States

  C. Edwin Baker (2014). “Advertising and a Democratic Press”, p.99, Princeton University Press

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• Open source is a beautiful way of collaborating; but what's happening on the free Internet is more akin to the 'crowdsourcing' of journalists and other content creators by advertisers who no longer have to pay them - only the search engines that parse their articles.

  Douglas Rushkoff

  Beautiful, Pay, Way

  9 Copy quote

• Removed from 'Gmail' doesn't necessarily mean removed from all Google servers. In fact, your old emails are the data set from which Google models our behaviors - the real product it is offering its advertisers.

  Douglas Rushkoff

  Real, Mean, Offering

  4 Copy quote

• In spite of my own reservations about Bing's ability to convert Google users, I have to admit that the search engine does offer a genuine alternative to Google-style browsing, a more coherently organized selection of links, and a more advertiser-friendly environment through which to sell space and links.

  Douglas Rushkoff

  Space, Google, Style

  4 Copy quote

• It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.

  Jeff Zucker

  Different, Growing, Trends

  4 Copy quote

• I'd like the reader to decide if he is willing to pay minute sums for content. I'd like the economics of web to be controlled between authors and readers, not advertiser.

  Robert Cailliau

  Pay, Economics, Minutes

  5 Copy quote

• Advertisers are very wary of ideological media.

  Paul Weyrich

  Media, Ideological

  7 Copy quote

• TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product.

  Simon Sinek

  Technology, Digital, Threat

  "The Ad Industry Needs More Accountability" by Simon Sinek, www.huffingtonpost.com. November 4, 2010.

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• Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

  Howard Schultz

  Thinking, People, Training

  "Howard Schultz, CEO, Starbucks". Interview with Andrew Stevens, edition.cnn.com. December 28, 2007.

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• Critical journalism has gone out of fashion, or rather, it has been bought out. And so, we have much less of it than we did during the Vietnam era, where there was very critical reporting on the Vietnam War and a lot of disagreement among the media. Now you find that the media are much more homogenous, converging because they all must cater to the same community of advertisers. It's sad to see.

  Thomas Pogge

  Fashion, War, Media

  Source: www.truth-out.org

  4 Copy quote

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• It's nice that HBO is in business with the audience and not with the advertisers. There's a difference.

  Aaron Sorkin

  Nice, Hbo, Differences

  52 Copy quote

• The genius of the economic machine is in its ability to convert these indulgences into profitability. It converts desire into attention, a grip on our eyeballs and eardrums, which in turn can be marketed to advertisers.

  Todd Gitlin

  Desire, Attention, Genius

  8 Copy quote

• Our society offers little in the way of reeducation for those who have been torn away from their traditional culture and suddenly exposed to all the blandishments of mass culture-even the churches which follow the hillbillies to the city often make use of the same "hard sell" that the advertisers and politicians do.

  David Riesman

  Education, Mass Culture, Cities

  David Riesman (1964). “Abundance for What?”, p.165, Transaction Publishers

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• Advertisers regularly con us into believing that we genuinely need one luxury after another. We are convinced that we must keep up with or even go one better than our neighbors. So we buy another dress, sports jacket or sports car and thereby force up the standard of living. The ever more affluent standard of living is the god of twentieth century North America and the adman is its prophet.

  Ronald J. Sider

  Sports, Believe, Luxury

  Ronald J. Sider (1977). “Rich Christians in an age of hunger: a Biblical study”, IVP Books

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• The advertiser is the overrewarded court jester and court pander at the democratic court.

  Joseph Wood Krutch

  Advertising, Court, Democratic

  57 Copy quote

• That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.

  Casey Kasem

  Believe, Humanity, Quality

  4 Copy quote

• ...the mass media. What are they? They're huge corporations, massive corporations, linked up with even bigger corporations. They sell audiences to other businesses, namely advertisers. So when you turn on the television set, CBS doesn't make any money. They make money from the advertisers. You're the product that they're selling, and the same is true of the daily newspaper. They're huge corporations, selling audiences, potential consumers, to other businesses, all linked up closely to the government, especially the big media. What picture of the world do you expect them to present?

  Noam Chomsky

  Government, Media, Political

  10 Copy quote

• The more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google.

  Eric Schmidt

  Google, World, Broadband

  "Text of wired's interview with Google CEO Eric Schmidt". Interview with Wired, www.wired.com. April 9, 2007.

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