Advertisers Quotes - Page 4

• Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle.

  Marya Mannes

  Sarcastic, Business, Responsibility

  Marya Mannes (1964). “But Will it Sell?”

  8 Copy quote

  Show source

• To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"

  David Ogilvy

  Dog, Humorous, Agency

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  23 Copy quote

  Show source

• Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

  Erik Qualman

  Powerful, Party, Successful

  10 Copy quote

• Growing up female in America. What a liability! You grew up with your ears full of cosmetic ads, love songs, advice columns, whoreoscopes, Hollywood gossip, and moral dilemmas on the level of TV soap operas. What litanies the advertisers of the good life chanted at you! What curious catechisms!

  Erica Jong

  Love, Song, Good Life

  Erica Jong (2013). “Fear of Flying: 40th Anniversary Edition”, p.27, Open Road Media

  5 Copy quote

  Show source

• Advertisers are happy to see the stuff they've branded out there for free, they don't care about scarcity, they want any message they're invested in to be shared and to be abundant and to be passed along.

  Astra Taylor

  Scarcity, Care, Want

  Source: therumpus.net

  4 Copy quote

  Show source

• What editors are obliged to appear to say that men want from women is actually what their advertisers want from women.

  Naomi Wolf

  Men, Editors, Want

  Naomi Wolf (1990). “The Beauty Myth”, Vintage

  13 Copy quote

  Show source

• Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

  Michael Schudson

  Powerful, Dark, Agency

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.13, Routledge

  7 Copy quote

  Show source

• What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.

  Neil Postman

  Needs, Buyers, Knows

  9 Copy quote

• Despite being able to demonstrate a very large audience, major advertisers at first wouldn't touch Limbaugh.

  Paul Weyrich

  Able, Firsts, Audience

  7 Copy quote

• One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we’re already familiar with the advertiser in question and have a positive opinion of them.

  Roy H. Williams

  Opinion, Economy, Changed

  5 Copy quote

• The American advertiser has made the superior American magazine of today possible.

  Edward Bok

  Magazines, Today, Made

  9 Copy quote

• The fact must never be forgotten that no magazine publisher in the United States could give what it is giving to the reader each month if it were not for the revenue which the advertiser brings the magazine.

  Edward Bok

  Giving, Each Month, United States

  55 Copy quote

• Let's face it, we're skunk drunk and it's because of money. It's almost like we all need to enter Betty Ford Clinic 2.0 together. This time, it's not stock market money but private equity, M&A, VCs and to some degree the reckless abandonment of logic by some advertisers who are perpetuating what is sure to end badly when the economy turns. Hubris is back my friends.

  Steve Rubel

  Drunk, Together, Degrees

  "Is the bottom about to fall out of Web 2.0?" by Jemima Kiss, www.theguardian.com. October 30, 2007.

  4 Copy quote

  Show source

• In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster

  Claude C. Hopkins

  Opinion, Advertising, Disaster

  Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com

  7 Copy quote

  Show source

• Denunciations of the manipulativeness of advertisers can unfortunately all too easily be turned on their heads into denunciations of the gullibility of consumers. Both are forms of scapegoating, neither accomplishes anything.

  J. M. Coetzee

  Advertising, Form, Accomplish

  J. M. Coetzee, David Attwell (1992). “Doubling the Point: Essays and Interviews”, p.137, Harvard University Press

  4 Copy quote

  Show source

• The copy of an ad is merely a punning gag to distract the critical faculties while the image of the product goes to work on the hypnotized viewer. Those who have spent their lives protesting about 'false and misleading ad copy' are godsends to advertisers, as teetotalers are to brewers, and moral censors are to books and films. The protesters are the best acclaimers and accelerators. Since the advent of pictures, the job of the ad copy is as incidental and latent as the 'meaning' of a poem is to a poem, or the words of a song are to a song.

  Marshall McLuhan

  Song, Jobs, Book

  6 Copy quote

• Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to the advertiser's license of self-assertiveness. Nevertheless, the fact remains that superlative generalities are weak arguments and far less convincing than a statement of facts. Much advertising copy would be improved immensely by doing away with brag and substituting actual facts about the merits of the article.

  Daniel Starch

  Self, Facts, Merit

  6 Copy quote

• For every $1 advertisers spend advertising something healthful like apples, they spend $500 advertising junk food.

  Raj Patel

  Apples, Environmental, Junk

  9 Copy quote

• The relationship between the media owner, their relationship isn't strictly with people and audiences. It's also with advertisers, and that's the most relationship in radio; in fact it pays the bills.

  Robert Waterman McChesney

  Media, People, Bills

  10 Copy quote

• Stop looking at the Web as merely a display opportunity and not a way to interact. That does not create a new business model, it just shifts one that isn't growing and is outdated. The reason sites like Google are stealing advertisers from daily newspapers is not because Google has more eyeballs. It's because Google used the interactivity of the Web to deliver a new, better way to advertise.

  Sarah Lacy

  Opportunity, Google, Doe

  4 Copy quote

• The consumption of alcohol is increasing among youth. Targeting young audiences, advertisers portray beer and wine as joyful, socially desirable, and harmless. Producers are promoting new types of alcoholic beverages as competitors in the huge soft-drink market. Grocery and convenience stores and gas stations stock alcoholic beverages side by side with soda pop. Can Christians who are involved in this commerce be indifferent to the physical and moral effects of the alcohol from which they are making their profits?

  Dallin H. Oaks

  Christian, Wine, Beer

  7 Copy quote

• It's a battle to be seen in the world of advertisers and in the world of business as a serious force.

  Brit Hume

  Battle, Literature, World

  4 Copy quote

• Some of our newspapers and magazines are more concerned with the welfare of their advertisers than they are with the dissemination of news and the discussion of matters of lasting importance. ...Radio, television, motion pictures, popular books - all contribute...to...the stifling of dissent on all but the most banal levels. ...a renunciation of the most basic and precious of democratic principles.

  J. Paul Getty

  Book, Dark, Age

  9 Copy quote

• The most puzzling thing about TV is the steady advance of the sponsor across the line that has always separated news from promotion, entertainment from merchandising. The advertiser has assumed the role of originator, and the performer has gradually been eased into the role of peddler.

  E. B. White

  Media, Roles, News

  7 Copy quote

• The notion that journalism can regularly produce a product that violates the fundamental interests of media owners and advertisers ... is absurd.

  Robert Waterman McChesney

  Media, Fundamentals, Journalism

  6 Copy quote