Advertisers Quotes - Page 3

I think that overall, ultimately the impact of advertisers calling the shots is a more cloying, complacent culture. For example, it was just announced that Unilever is branding environmental content at The Guardian. How radical or pointed can that content be?

Astra Taylor

Thinking, Impact, Environmental

Source: therumpus.net

4 Copy quote

Show source
Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His life as business.

Bruce Barton

Mind Your Own Business, Great Day, Would Be

8 Copy quote
There is critical mass with high-speed Internet connections, so video is a good user experience. And that means there can be critical mass for advertisers.

Jim C. Walton

Mean, Criticism, Connections

8 Copy quote
Removed from 'Gmail' doesn't necessarily mean removed from all Google servers. In fact, your old emails are the data set from which Google models our behaviors - the real product it is offering its advertisers.

Douglas Rushkoff

Real, Mean, Offering

4 Copy quote
Commercial television has lowered the general standard of TV in an endeavour to get millions and masses of people to watch the advertising. But that is not the problem of the advertiser.

Alfred Robens, Baron Robens of Woldingham

People, Watches, Television

4 Copy quote
The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising

David Ogilvy

Mean, Creativity, Agency

4 Copy quote
Open source is a beautiful way of collaborating; but what's happening on the free Internet is more akin to the 'crowdsourcing' of journalists and other content creators by advertisers who no longer have to pay them - only the search engines that parse their articles.

Douglas Rushkoff

Beautiful, Pay, Way

9 Copy quote
In spite of my own reservations about Bing's ability to convert Google users, I have to admit that the search engine does offer a genuine alternative to Google-style browsing, a more coherently organized selection of links, and a more advertiser-friendly environment through which to sell space and links.

Douglas Rushkoff

Space, Google, Style

4 Copy quote
Denunciations of the manipulativeness of advertisers can unfortunately all too easily be turned on their heads into denunciations of the gullibility of consumers. Both are forms of scapegoating, neither accomplishes anything.

J. M. Coetzee

Advertising, Form, Accomplish

J. M. Coetzee, David Attwell (1992). “Doubling the Point: Essays and Interviews”, p.137, Harvard University Press

4 Copy quote

Show source
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.

David Ogilvy

Business, Lying, Agency

4 Copy quote
Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle.

Marya Mannes

Sarcastic, Business, Responsibility

Marya Mannes (1964). “But Will it Sell?”

8 Copy quote

Show source
Facebook says, 'Privacy is theft,' because they're selling your lack of privacy to the advertisers who might show up one day.

Jaron Lanier

One Day, Might, Privacy

5 Copy quote
To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"

David Ogilvy

Dog, Humorous, Agency

David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

23 Copy quote

Show source
In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise, not the shows. The shows are merely the bait.

Les Brown

Communication, People, Bait

11 Copy quote
Who was the greatest business man ever. . . The greatest salesman? Advertiser? Who? . . . It was Jesus. . . Jesus was the founder of modern business. . . he picked up twelve men from the bottom ranks of business and forged them into an organization that conquered the world!

Paul Harding

Jesus, Men, Organization

8 Copy quote
Cool is spent. Cool is empty. Cool is ex post facto. When advertisers and pundits hoard a word, you know it's time to retire from it. To move on. I want to suggest, therefore, that we begin to avoid cool now. Cool is a trick to get you to buy garments made by sweatshop laborers in Third World countries. Cool is the Triumph of the Will. Cool enables you to step over bodies. Cool enables you to look the other way. Cool makes you functional, eager for routine distraction, passive, doped, stupid.

Rick Moody

Country, Stupid, Moving

46 Copy quote
Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.

Will Rogers

Advertising, Advertisement Negative, Improving

Will Rogers, Bryan B. Sterling (1995). “Will Rogers Speaks: Over 1,000 Timeless Quotations for Public Speakers (writers, Politicians, Comedians, Browsers ...)”, M Evans & Company

15 Copy quote

Show source
The copy of an ad is merely a punning gag to distract the critical faculties while the image of the product goes to work on the hypnotized viewer. Those who have spent their lives protesting about 'false and misleading ad copy' are godsends to advertisers, as teetotalers are to brewers, and moral censors are to books and films. The protesters are the best acclaimers and accelerators. Since the advent of pictures, the job of the ad copy is as incidental and latent as the 'meaning' of a poem is to a poem, or the words of a song are to a song.

Marshall McLuhan

Song, Jobs, Book

6 Copy quote
Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to the advertiser's license of self-assertiveness. Nevertheless, the fact remains that superlative generalities are weak arguments and far less convincing than a statement of facts. Much advertising copy would be improved immensely by doing away with brag and substituting actual facts about the merits of the article.

Daniel Starch

Self, Facts, Merit

6 Copy quote
For every $1 advertisers spend advertising something healthful like apples, they spend $500 advertising junk food.

Raj Patel

Apples, Environmental, Junk

9 Copy quote
In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster

Claude C. Hopkins

Opinion, Advertising, Disaster

Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com

7 Copy quote

Show source
Let's face it, we're skunk drunk and it's because of money. It's almost like we all need to enter Betty Ford Clinic 2.0 together. This time, it's not stock market money but private equity, M&A, VCs and to some degree the reckless abandonment of logic by some advertisers who are perpetuating what is sure to end badly when the economy turns. Hubris is back my friends.

Steve Rubel

Drunk, Together, Degrees

"Is the bottom about to fall out of Web 2.0?" by Jemima Kiss, www.theguardian.com. October 30, 2007.

4 Copy quote

Show source
The fact must never be forgotten that no magazine publisher in the United States could give what it is giving to the reader each month if it were not for the revenue which the advertiser brings the magazine.

Edward Bok

Giving, Each Month, United States

55 Copy quote
The American advertiser has made the superior American magazine of today possible.

Edward Bok

Magazines, Today, Made

9 Copy quote
We know that Google Earth and Google Maps have had a tremendous impact on Google traffic, users, brand, adoption, and advertisers. We also know Google News, for example, which we don't monetize, has had a tremendous impact on searches and on query quality. We know those people search more. Because we've measured it.

Eric Schmidt

Impact, People, Adoption

"Text of wired's interview with Google CEO Eric Schmidt". Interview with Wired, www.wired.com. April 9, 2007.

7 Copy quote

Show source