Consumers Quotes - Page 36

• What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

  Al Ries

  Leader, Important, Behavior

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• If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.

  Sergio Zyman

  Hands, Marketing, Cash

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• Women are far and away the bigger consumers of fiction than men, but men are still far and away the more reviewed, the more critically esteemed, the more respected. That can get frustrating.

  Jennifer Weiner

  Men, Fiction, Bigger

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• Consumer groups fought hard to provide investor protections for special entities such as pension funds, schools, and municipalities who purchase swaps. No comparable protection exists in the futures market.

  Daniel L. Doctoroff

  School, Special, Groups

  "Out of the Shadows and Into the Light" by Daniel L. Doctoroff, www.huffingtonpost.com. April 17, 2013.

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• The value of market esoterica to the consumer of investment advice is a different story. In my opinion, investment success will not be produced by arcane formulae, computer programs or signals flashed by the price behavior of stocks and markets. Rather an investor will succeed by coupling good business judgment with an ability to insulate his thoughts and behavior from the super-contagious emotions that swirl about the marketplace.

  Warren Buffett

  Investment Success, Advice, Succeed

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• More than trends, consumers need functionality. Everything needs an element of fashion, but thats more like a spice.

  Tadashi Yanai

  Fashion, Needs, Spices

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• I truly believe the American consumer doesn’t want to buy products made under abusive conditions.

  Phil Knight

  Believe, Want, Made

  "How Nike shed its sweatshop image to dominate the shoe industry" by Ashley Lutz, www.businessinsider.com. June 6, 2015.

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• We don't know where the markets are going....we have to observe what's going down, see the trends, look at every vibration on the market, prepare the technology and jump when consumers start to think one way or the other

  Carlos Ghosn

  Technology, Thinking, Looks

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• There is the desire of a consumer society to have no learning curves. This tends to result in very dumbed-down products that are easy to get started on, but are generally worthless and/or debilitating.

  Alan Kay

  Curves, Desire, Easy

  "An Interview with Computing Pioneer Alan Kay". Interview with David Greelish, techland.time.com. April 2, 2013.

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• The rates of soda consumption in our poorest communities cannot be explained by individual consumer preferences alone, but rather are linked to broader issues of access and affordability of healthy foods in low-income neighborhoods, and to the marketing efforts of soda companies themselves.

  Geoffrey Canada

  Issues, Effort, Community

  "NYC’s SNAP Sugary Beverage Ban Is the Right Idea" by Geoffrey Canada, www.huffingtonpost.com. July 18, 2011.

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• The crisis in Europe has affected the US economy by acting as a drag on our exports, weighing on business and consumer confidence and pressuring US financial markets and institutions.

  Ben Bernanke

  Europe, Acting, Financial

  "China digs its heels in as Europe crisis deepens". "The World Today" with Emily Bourke, www.abc.net.au. June 8, 2012.

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• Far too many businesses have been all too eager to lobby for maintaining and increasing subsidies and mandates paid by taxpayers and consumers.

  Charles Koch

  Subsidies, Maintaining, Taxpayers

  "Charles G. Koch: Corporate Cronyism Harms America". "The Wall Street Journal", September 9, 2012.

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• No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.

  Gary Vaynerchuk

  Jobs, Organization, Numbers

  Gary Vaynerchuk (2013). “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World”, p.11, Harper Collins

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• As long as gas is cheaper than bottled water, we can't be in a position of dictating to the consumer what to buy.

  Bill Ford

  Long, Water, Gas

  "The Motown missionary" by Terry Slavin, www.theguardian.com. November 11, 2000.

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• The joy of being a consumer is that it doesnt require thought, responsibility, self-awareness or shame: All you have to do is obey the first urge that gurgles up from your stomach. And then obey the next. And the next. And the next.

  Matt Taibbi

  Responsibility, Self, Joy

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• Confronted with this double madness of the labourers killing themselves with over-production and vegetating in abstinence, the great problem of capitalist production is no longer to find producers and to multiply their powers but to discover consumers, to excite their appetites and create in them fictitious needs.

  Paul Lafargue

  Needs, Madness, Problem

  Paul Lafargue (1984). “Selected Marxist Writings of Paul Lafargue”

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• Everybodys saying, be skeptical of Wikipedia. That is true. They should also be skeptical of everything. We should all be critical consumers of the media.

  Sue Gardner

  Media, Wikipedia, Should

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• Capitalists work hard to produce what consumers want. Artists who work too hard to produce what consumers want are often accused of selling out. Thus, even the languages of capitalism and art conflict: a firm that has 'sold out' has succeeded, but an artist that has 'sold out' has failed.

  Alex Tabarrok

  Art, Hard Work, Want

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• I don't think our fiduciary duty is to put shareholders first. I say the opposite. What we firmly believe is that if we focus our company on improving the lives of the world's citizens and come up with genuine sustainable solutions, we are more in synch with consumers and society and ultimately this will result in good shareholder returns.

  Paul Polman

  Believe, Thinking, Opposites

  "Unilever's Paul Polman: challenging the corporate status quo" by Jo Confino, www.theguardian.com. April 24, 2012.

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• If theres a choice between tap water and bottled water, the consumer can make that choice. In a very large geography in the world, that choice does not exist.

  Muhtar Kent

  Water, Choices, Doe

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• The Internet, too, has strong attributes of a public good, and has undermined the “private good” attributes of old media. Internet service providers obviously can exclude people, but the actual content -the values, the ideas- can be shared with no loss of value for the consumer. It is also extremely inexpensive and easy to share material. Sharing is built into the culture and practices of the Web and has made it difficult for the subscription model to be effective.

  Robert Waterman McChesney

  Strong, Loss, Media

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• I love market research because you really have an idea of what your consumers are looking for.

  Aerin Lauder

  Ideas, Research, Market Research

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• When companies try to guess what consumers want, they essentially make the choice for consumers.

  Sheena Iyengar

  Choices, Trying, Want

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• Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item.

  Sheena Iyengar

  Choices, Six, Overwhelmed

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• Consumers all over the world will be able to flip open their phones and see their favorite Warner Music videos.

  Judy McGrath

  Phones, Video, World

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