Engaging in an authentic, meaningful conversation with consumers will be the key to marketing success and growth, even if that means acknowledging negative feedback; transparency is paramount.
New media is ... an amazing form of direct marketing in that you really get a sense of who your customer is, and you also get to know those people who may not be your customers yet but are aspirational and are hoping to be.
Being the first is old media, while being to the point is new media. And Twitter never forgets.
Neither privacy nor publicity is dead, but technology will continue to make a mess of both.
Ask yourself this question CONSTANTLY: where can I add the most value to what matters most to me and the people who care about me?
You don't want to be first, right? You want to be second or third. You don't want to be - Facebook is not the first in social media. They're the third, right? Similarly, you know, if you look at Steve Jobs' history, he's never been first.
Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.
More and more, job listings are exclusively available online and as technology evolves nearly every occupation now requires a basic level of digital literacy with web navigation, email access and participation in social media.
At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.
The goal is not to be good at social media, the goal is to be good at business because of social media.
You've got to be very cognizant of the correlation between social media links and business because they don't always correlate as highly as people would like.
Ask what you can do for influencers, not what influencers can do for you - develop relationships!
Social media is great, I guess, but it feels like technology is the sapper of innocence.
I really believe that fact that I have such power in terms of numbers with Facebook, Twitter, Instagram, et cetera, I think it helped me win all of these races where others spending much more money than I spent. You know, I spent my money. A lot of my money. And I won. I think that social media has more power than the money others spent, and I think maybe to a certain extent, I proved that.
Anonymity is the fame of the future.
It's a delicate thing for me, with how involved I am in social media and being a part of people's lives in a way that they want me to.
Young people are tremendously frustrated because they don't see politics as changing anything. They see it as perpetuating a system that frankly doesn't work and no matter who you vote for things don't really change. Social media is where I think a bold message will wake them up. We saw that a little bit in the Occupy movement. Over the next three years, I think young people are going to wake up and be empowered.
1 out of every 3 professionals on the planet is on LinkedIn.
I have always considered myself a fast learner. I try to retain and absorb as much information and knowledge about the [music] business as I can. I don't want to just sit back and have other people do the hard work for me. I try to be involved in every process of my career as possible. I run my own social media, record, and try to vocal produce myself as much as possible, write my own songs, style myself, and learn the business side. If I didn't do acting or music, I was going to school for business. God has put me on this path and I can honestly say I wake up every day doing what I love.
Kids should speak to each other. They're horrid to each other online, they bully each other - they should shut up and stop it. The problem with social media is there is too much freedom. It's too much, too young.
We've got social media now where we can even create an identity for ourselves and show the world an inauthentic highlight reel version of who we are. But I'm drawn to real, not a highlight reel. The world doesn't need to see another plastic Christian pretending they've got it all together.
If I ever succumbed to the demon on my shoulder going, "You should get something special because you're famous," that is the moment that my behavior will be caught on social media for all time. I'm even afraid to use it to get a reservation. This is the person who will tweet, "Can you believe what this a-hole did?"
The purpose of me touring and writing is to create music and nothing else. Its really not about updating people on social media about things that have nothing to do about music.
I just feel like, for me personally, there's just been so much election fatigue, and while I think it was very important during the election to always be on top of everything that was going on with the election via social media, I do feel like, all right, now we need a little bit of a detox. I think people need a little bit of a break from it.
We will continue to address things, but in as much as I want to talk about politics as they are related to social media, I don't necessarily want to be a political show. I want it to cover everything, everything in our culture through social media, politics, pop culture, entertainment, science, everything.
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