Simon Mainwaring Quotes - Page 4

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Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.

Simon Mainwaring

Trying, Together, Reputation

Simon Mainwaring (2011). “We First: How Brands and Consumers Use Social Media to Build a Better World”, p.126, Macmillan

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The currency of universal values make brands innately sharable.

Simon Mainwaring

Currency, Brands, Universal

Twitter post from Jan 05, 2016

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What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.

Simon Mainwaring

Reality, Today, Failing

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Work with your competitors when the interest of the community and planet are at stake.

Simon Mainwaring

Community, Stakes, Planets

Twitter post from Dec 24, 2015

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A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill.

Simon Mainwaring

Loyalty, Want, Corporations

"What #OccupyWallStreet Must Ask of Corporations and Themselves" by Simon Mainwaring, www.huffingtonpost.com. October 12, 2011.

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Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders, but also employees, the citizens of our communities, and those who care about the environment.

Simon Mainwaring

Responsibility, Community, Who Cares

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If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.

Simon Mainwaring

Responsibility, Stories, Want

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It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits, but to fulfilling higher and larger purposes by contributing to building a better world.

Simon Mainwaring

Government, Two, America

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Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.

Simon Mainwaring

Nike, Powerful, Reality

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Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of clear and consistent storytelling.

Simon Mainwaring

Real, Technology, Media

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The framing of how we relate to each other within and across social media platforms will continue to become more sophisticated and nuanced in their expression of how we structure our relationships in our real world lives.

Simon Mainwaring

Real, Media, Expression

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Accept that the moment you buy your latest iPad, iPhone, tablet, app or game it will be promptly followed by a vastly improved and sleeker looking version.

Simon Mainwaring

Iphone, Games, Ipads

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As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies.

Simon Mainwaring

Technology, Numbers, People

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Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.

Simon Mainwaring

Cancer, Commitment, Views

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Corporations often partner with government after natural disasters, as many companies did in the aftermath of Hurricane Katrina in 2005. As a rule, however, long-term civic/corporate partnerships are still rare .But this need not remain the status quo, as many opportunities are available for such partnerships.

Simon Mainwaring

Opportunity, Government, Long

Simon Mainwaring (2011). “We First: How Brands and Consumers Use Social Media to Build a Better World”, p.126, Macmillan

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Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the social challenges we currently face with equal force. This begins with corporations that choose to alter how they practice capitalism in two ways to serve the greater good.

Simon Mainwaring

Powerful, Practice, Two

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Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and in so doing, inspire countless supporters to build their reputation, profits and social impact.

Simon Mainwaring

Impact, Organization, Inspire

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Executives can no longer hide behind the corporate veil. They need to be accountable for what their companies do, because entities are responsible for socially irresponsible behavior.

Simon Mainwaring

Needs, Veils, Behavior

Interview with Jeff Sweat, www.huffingtonpost.com. September 25, 2011.

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How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?

Simon Mainwaring

Educational, Positive Experiences, Share

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The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a social contract between citizens and governments sharply into political thinking, paving the way for popular democracy and constitutional republicanism.

Simon Mainwaring

Thinking, Government, Political

"What #OccupyWallStreet Must Ask of Corporations and Themselves" by Simon Mainwaring, www.huffingtonpost.com. October 12, 2011.

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In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.

Simon Mainwaring

Loyalty, Meaningful, Believe

"What #OccupyWallStreet Must Ask of Corporations and Themselves" by Simon Mainwaring, www.huffingtonpost.com. October 12, 2011.

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In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism.

Simon Mainwaring

Powerful, Attitude, Moving

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In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.

Simon Mainwaring

Real, Community, World

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Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy.

Simon Mainwaring

Technology, True Power, Add

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More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

Simon Mainwaring

Mean, Responsibility, Impact

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Born: 1967
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