Advertising: the science of arresting the human intelligence long enough to get money from it.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Advertisers constantly invent cures to which there is no disease.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Give them quality. That's the best kind of advertising.
Advertising is the rattling of a stick inside a swill bucket.
Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
Advertisements are now so numerous that they are very negligently perused
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
You can tell the ideals of a nation by its advertisements.
Our society's values are being corrupted by advertising's insistence on the equation:
youth equals popularity, popularity equals success, success equals happiness.
The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.
Living in an age of advertisement, we are perpetually disillusioned.
Content is anything that adds value to the reader's life.
On the average, five times as many people read the headlines as read the body copy.
Advertising - a judicious mixture of flattery and threats.
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.
What kills a skunk is the publicity it gives itself.
Advertising is an environmental striptease for a world of abundance.
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
If you can't explain it simply, you don't understand it well enough.
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