My roots are very closely tied to the DNA of the brand. Growing up in Serbia where women are unapologetically very feminine, I came to London and realised that I wanted to keep this feminine element but give it a twist and challenge ideas of classical beauty.
Then you have these people in the movie theaters that talk the whole time during the movie. You ever go with somebody like that to a movie but you don't realize until you get there that you're with somebody like that? Brand new movie. First day it's open. You're there together and the entire time they're sitting there: Where's she going? Why'd he do that? Is he mad at her? I don't know, let's watch and find out together shall we? You know who you are. You're denying it right now: I do not do that. Why is she saying that?. What's she gonna say next?
I've been trying to do my boot line for 20 years, but no one thought there could be a vegan luxury brand. So I funded this myself. I feel like it is time. I feel like young people in particular are responding to this.
Today is a brand new day. A day of change, of promise, of creativity, of kindness, and of love. I'm going back to bed.
Possessing a powerful worldwide brand is essential for sustained success.
The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.
The construction industry likes nothing more than a blank canvas onto which they can impose a brand new building, because that way they can make more money.
Mr. Bush has squandered the hard-built paternity of 40 years. But so has the party, and so have its leaders. If they had pushed away for serious reasons, they could have separated the party's fortunes from the president's. This would have left a painfully broken party, but they wouldn't be left with a ruined brand,- as they all say, speaking the language of marketing. And they speak that language because they are marketers, not thinkers. Not serious about policy. Not serious about ideas. And not serious about leadership, only followership.
The Republican brand has been so badly damaged that if Republicans try to run an anti-Obama, anti-Rev. Wright or, if Sen. Clinton wins, anti-Clinton campaign, they are simply going to fail. This model has already been tested with disastrous results.
At the end of the day, I'm not a model, I'm an actor. I didn't want to be a model for a brand - I wanted to be a spokesperson and to collaborate.
I always say, thank god I have this job or I don't know what I'd be doing. It'd be sad. I've always felt like I have been trying to brand a world for a quite a long time. You know what though, I feel no different. I feel like I'm doing the exact same thing I did in high school. Only I have more people helping me out now. And we have to take it all the way.
That said, a lot of people buy products with "green" in the brand name, but make no attempt to understand what it would really take to live sustainably. I think one of the most pernicious examples of magical environmental thinking is the anti-GMO movement.
One consequence of this is that people are expected to make it on their own by chasing clicks or building a brand. What a diminished vision that is.
When you start, it's not to do with the material so much. It's more to do with how you can control a crowd and make friends with an audience and sell your brand of humor.
It seemed to me to be a parable of the exchange of goods, rather Marxist in some ways, in the new world of global forces. What the forgers do is write the brand name to try and change it, and it works! Loads of people buy fake Prada handbags, or Chanel sunglasses; they've been changed. They have been truly, really changed.
There's a very distinct difference between a really wonderful DIY label and a soft drink company, or a car company, or a clothing brand, and you will always understand that difference.
I dismiss posts where one or other of the couple was wearing anything named by brand, or you know, baseball caps, or sweat pants, because I don't like drawing them, and I don't have to please anyone but myself.
I think people often miss the fact that things often start in a swashbuckling like low cost just get it done kind of way, even when they grow into these iconic brands.
Conditioning can be not a big heavy thing. (For instance:) I've got a brand new pair of shoes, by mistake you step on it and you make them muddy and dirty, I'm conditioned to go "Hey, what are you doing?" That's my conditioning, I have a response. So, maybe we have to learn to find the pause before we react, because reaction is our conditioning.
When I'm in New York I love to stay at the Mercer Hotel, and the C. Wonder store was so part of my New York experience from staying downtown. What I love the most about the brand is the enthusiasm that the customer has for it.
The U.S. needs a strong techno brand like Awakenings, just pretty much pure techno.
Basically for everything that comes out of Five Four, I've come up with the idea or changed it in some way. I'm also working with Putnam Accessory Group, a private label hat manufacturer. I'm in the process of re-branding a line they have called Chuck. It was mostly hats and bags, but I'm adding apparel and eyewear and whatever I feel like adding to turn it more into a brand. I'm supposed to be working with Pharrell on Billionaire Boys Club, but that's on hold.
Bigger brands like Shinola are capitalizing on what all of us small companies did. Shinola is just totally fake. It's a corporate entity that's taking advantage of what everybody else has done. They say it's all about made in U.S., but one Wal-Mart hires more employees than their whole company.
Work really hard, think carefuly about how you spend every penny, and be absolutely true to your own vision of your clothes and your brand. It has to be personal.
I see my position in that whole Dior construction very differently from my own brand. My own brand will stand or fall because of me. Dior won't fall if I fall. It will also still stand if I'm not there. I'm coming in there and it's like a - I don't know the English word - like a passage.
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