By selling directly to customers, real women, the brand is able to avoid significant retail mark-ups that typically exist in high end fashion.
A lot of brands just push messages out on social media, but that's not what social is about.
There are several key pieces to keeping audiences engaged, and the evolution of that. One of them, mostly importantly really, is to have a brand that has purpose and value.
I feel that if your soul was branded by the sixties, you never lost the brand. It's like going into a nightclub and having your hand stamped so that you don't have to come back but you can come back.
I think this is where we're trying to get to eventually as a league too hopefully. To have an opportunity to represent and be a leader of a global brand, for me, it was a great decision.
I'm tryin' to build myself bigger than just Ace Hood, I'm tryin' to build myself as a bigger brand - open up clothing lines, colognes.
When I started to do quite well on the tour I thought I'd treat myself to a bright red Ferrari. I had always had a soft spot for them as a car brand and, when I was in the position to afford one, I decided to go for it.
Social media allows you to network, collaborate, and share your work with others. Building a solid network via social is the most valuable thing you can do for your business or personal brand.
The more success I have with track and field the bigger my brand is. So I would say I'm more of a brand now, trying to build for the future.
Heltah Skeltah-meets-Portishead would be like the Brand New Heavies Hip Hop album, something like that. That's dope, word.
I describe my music as a mix of juices - Tropicana orange juice and a little bit of off-brand pineapple juice. I guess you could call it generic-brand pineapple-wave.
Every day, you always have to be cognizant of your brand. I know it can cost you [future] money, but there are a lot of things more important than money that affect your brand.
I don't recognize this new brand of Republicanism that's afoot now, which I consider to be very reactionary, not conservative in many respects.
I'm not denying that in the world there's been some tremendous musical happenings, like DJ Shadow or whatever, that kind of thing. But when it goes into the weird thing where you get a remix done by a certain person because they need a brand name, that's when it becomes really discouraging.
The knitted jumper comes in different trends, colours, shapes, and is adaptable in various ways when wearing. But there are also different noticeable marks of Sonia Rykiel brand, like black stripes which are very recognisable too.
At Hermès I learned, maybe more than anywhere else, how to work around a legacy, and how to integrate a strong brand culture into my work. Also, to work with a completely different projection system and craftsmanship.
In the locker rooms, I'm always suggesting, "You need Berlei." Because it's the best brand for women and for me.
I understand what the dynamic of the brand Ed Gordon has been all these years. I'm just trying to keep that as real and as honest as I can and I don't take it lightly.
If you ask me to sew a button, I don't know how to do it! The idea of the whole collection and how you want to build your brand is all about working with the right people. And luck!
How does conservatism find its way into the body politic? I think most people actually live their lives that way, but they have been poisoned into not voting that way because the brand - conservatism brand, Republican brand - has been summarily destroyed over the years.
At this point in my career, I have the privilege of choosing my partners. In the beginning, you more or less take what comes in the door - or what matches up with your brand. But you're always subject to what's available, especially in the ski world where there are not infinite choices, especially on the fashion side.
I have to love the DNA of the brand fundamentally. I need to be able to fuse my personality with theirs. That's what I've done with Adidas, Swatch, and in a different way with Moschino. I really have to feel fused with it.
I dont think theres anything positive in the WCW brand at all. It was dead when they brought it. They were going to bury us when they did business.
As a Mark brand ambassador, I became extremely cognizant of the devastating statistics about dating abuse and partner violence via the mPowerment campaign and knew I wanted to help change those statistics. mPowerment by Mark and the Avon Foundation for Women funded the No More study, which explored dating abuse, partner violence, and sexual assault. I was honored to be part of it and report the results of the survey in a Capitol Hill briefing.
I actually found out about Ugg on a trip to Australia, which I guess is where they were born themselves. Everyone was wearing them there, kind of slightly ahead of when they caught on globally. This was in 2002 or so. Just after I left sixth form I was modeling and my best mate was Australian so I went over there to visit her. That was my introduction to the brand.
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