Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.
A competitor is a valuable foil that unites a company from within and pushes the brand's boundaries.
The enemy shapes the brand.
Brands must make use of the inclination of consumers to be persuaded by friends.
Consider Brazilian cosmetics brand Natura, which deploys a direct-sales force of more than 718,000. By knocking on doors, it has established a vibrant network of brand supporters.
Rituals build brands.
The U.S. has dominated and continues to dominate the society and thus products and brands activating fear - and subsequently removing fear are selling substantially better than in other countries.
Today I find it's extremely hard to launch one's brand, and that's also why we are helping these young talents.
When you face a creative change at the house, you have to start a dialogue, and talk with the designer about how he envisions the brand to make sure that you're on the same page. It's the way the designers talk about the brand, and what they see, and their emotions, how they perceive the house.
I actually don't think that brand new logos are worth that much or mean that much in and of themselves. So why not have a class of third graders compete to design your logo?
I don't think anything I've done with Adidas has been shifted. It's been part of the Pusha T brand, has for sure been organic and natural.
Adidas has invested so much into this collab and into me. It'd be easy for any brand, with some of the spearheads that they have in their roster, just to say, "We got this guy and that guy over there, the Pusha T thing can just be - eh." But they haven't spared any expense, they've let their creativity run wild, and it really makes me feel that I'm a part of a family. It makes me feel like they enjoy watching the growth of Pusha T.
You look at all the sporting companies out there. I won't name names, but we know who they are. Good brands and logos and things like that, and they have to start catering to real women. Even in how their sports apparel is designed, and the commercials - you want to look at a commercial and see yourself.
You can get tired of anything, everything turns old, but I want to give people the possibility to share a Vogue party. It is up to the brands to participate to make the event interesting. I am satisfied, but it's important never to stop.
I don't have a crystal ball, but if you can ever put yourself in a situation where you are indispensable - where you aren't part of what looks like a fad, but you actually are a company, a brand that people trust and go to - at this point, you could put some of the mainstays of tech on anything, right?
A lot of sneaker brands come to me, not even just designers. They come to me with ideas trying to push different things, and I want it to be stuff that I feel is organic.
A brand new Telemundo poll says that three out of four Hispanics that vote nationwide have a negative opinion of Doanald Trump. They don't like you.
I'm sure you're well aware of the car companies that went out of business in 2008. And you've had other brands that have seen difficulties here and there, even some of the most famous ones.
I think the key is that you come out with products which are embracing and true to the brand.
What are you for? It may be, to a degree, consoling that white brothers and sisters did not vote for [Donald] Trump, and do not participate in that brand of animus, that gas-bagging of enormous bigotry.
Brooklyn has become a brand, and it represents something, and there is this tension between the old and new world.
Our proposal had more than just money. We would increase their staff and keep their headquarters, their brand and their management in place. We made them a comprehensive offer they couldn't refuse. Shareholders simply receive cash, but with the staff and management, we had to show that we could share the same vision. Employees would probably resent us if money were all [we offered].
Iraq was only the latest in a succession of countries. Earlier, there was Cuba, Nicaragua, Libya, Granada, Panama. But this time it wasn't just your ordinary brand of friendly neighborhood frenzy. It was frenzy with a purpose. It ushered in an old doctrine in a new bottle: the doctrine of preemptive strike, also known as the United States can do whatever the hell it wants, and that's official. The war against Iraq has been fought and won, and no weapons of mass destruction have been found, not even a little one.
With autonomous cars, you're gonna see more consolidation. Once we have transport modules, you order off the phone and brands won't matter anymore. When brands don't matter, the auto industry ends. It's got another 20 years.
I figure 1000 words a day, or four pages, and sometimes I'll write more, but I'll try not to. Because I think you don't want to exhaust what it is you're writing about, so the next day you would have to gear up for a brand new scene.
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