Every cannabis user is a medical patient whether they know it or not
One problem we discovered, for example, was that our "create a new account" button was in the wrong place...By simply moving it to the left side, mirroring the way people read, we saw a huge improvement in the way people used the site.
You have to figure out what conversion means in your case. What does retention mean? What does activation mean? For every business, it's going to be slightly different because of the nature of the product and the kinds of people who use it.
Help each user personally. Sure that won't scale to a very large size, but when a startup is just starting out, it really helps you have an advantage as a small and nimble company.
The secret to building great products is not creating awesome features, it's to make your users awesome.
Microsoft could help Facebook with one of the biggest challenges, namely monetizing its traffic without reducing the user's experience. It's obvious that Microsoft needs traffic and Facebook needs search.
Search occupies this wonderful moment in a user's day where it doesn't even really break along demographics, right?
The more users' expectations prove right, the more they will feel in control of the system and the more they will like it.
Theism tells men that they are the slaves of a God. Atheism assures men that they are the investigators and users of nature.
Ultimately progress is measured sort of through the eyes of users.
If you had a magic wand today, and you had one wish - to wipe out all the drug dealers, take them all off the streets and put them in jail, no trial, everybody who sold drugs would automatically be convicted. You know what's going to happen? There's going to be new ones. Why? Because the drug users are going to create them.
Drug users made me. They taught me. I didn't know how to work a scale; I didn't know what a gram was. Drug users taught me the business. They're going to teach it to the next guy, because they want a good drug dealer, one they can trust, one that's not going to rob them, one that's not going to cheat them out of their money, one that's not going to sell them fake dope. That was me. They're going to find another one because they're going to be looking for that guy every single day until they find him.
When designers intentionally trick users into inviting friends or blasting a message to their social networks, they may see some initial growth, but it comes at the expense of users' goodwill and trust. When people discover they've been duped, they vent their frustration and stop using the product.
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