We will have to become 'perpetual marketers', to learn to be channel and data planners without losing our human insight or creativity; to vastly increase the level of accountability and provide more relevant experiences for customers.
Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.
This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back.
The need to engage businesses and decision makers with customers can only increase in importance, and as it does, the market research industry must recognise that engagement is a facet of what we do.
Remember that you are a teacher, you are helping people, making them feel safer, taking them from fear to love, from ignorance to knowledge.
If you have a job without aggravations, you don't have a job.
Always treat your employees exactly as you want them to treat your best customers.
In my 35 years in business I have always trusted my emotions. I have always believed that by touching emotion you get the best people to work with you, the best clients to inspire you, the best partners and most devoted customers.
The true business of every company is to make and keep customers.
Sell practical, tested merchandise at a reasonable profit, treat your customers like human beings - and they will always come back.
Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, What's in it for me?
What happens when you combine blogs, Google and millions of dissatisfied customers? An e-mob.
Accepting the key premise that the learner is the primary customer of schooling means others follow naturally. ... The core business of schooling is learning, and the quality of learning experienced by all learners should be the standard against which performance is measured.
Nothing is so contagious as enthusiasm.
The salesman thanks the customer for patronizing his shop and asks him to come again. But the socialists say: Be grateful to Hitler, render thanks to Stalin; be nice and submissive, then the great man will be kind to you later too.
500 dollars? Fully subsidized? With a plan? I said that is the most expensive phone in the world. And it doesn't appeal to business customers because it doesn't have a keyboard. Which makes it not a very good email machine.
There are only three measurements that tell you nearly everything you need to know about your organization's overall performance: employee engagement, customer satisfaction, and cash flow...It goes without saying that no company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it.
Real teams are much more likely to flourish if leaders aim their sights on performance results that balance the needs of customers, employees, and shareholders.
In an organization of any significant size, the executives cannot create the future single-handedly. They must develop the enterprise in a constellation of teams within the overall team if they hope to bring the special talents and resources to bear on the challenge of creating superior customer value and sustaining a competitive advantage in the eyes of its customers.
Our business is about technology, yes. But it's also about operations and customer relationships.
The interesting thing is when we design and architect a server, we don't design it for Windows or Linux, we design it for both. We don't really care, as long as we're selling the one the customer wants.
I think Amazon is the preeminent pioneer in building a new way of doing commerce: personalized, database-driven commerce, where the big value is not in the purchase fulfillment, but in knowing as much about a customer base of ten or twenty million people as a corner store used to know about a customer base of a few hundred. In today's mass-merchandising world, that's largely gone; Amazon is trying to use computer technology to re-establish it.
Businesses once grew by one of two ways; grass roots up, or by acquisition... Today businesses grow through alliances - all kinds of dangerous alliances. Joint ventures and customer partnerings which, by the way, very few people understand.
Customer service is the new marketing.
To listen closely and reply well is the highest perfection we are able to attain in the art of conversation.
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