Social media is about sociology and psychology more then technology.
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Measurement is like laundry. It piles up the longer you wait to do it.
We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.
Content is anything that adds value to the reader's life.
Think like a publisher, not a marketer.
Sell-sell-sell sales methods simply do not work on social media.
Content is fire. Social media is gasoline.
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
Don't measure what you can. Measure what you should.
People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.
It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.
Privacy is dead, and social media holds the smoking gun.
Don't settle. Don't finish crappy books. If you don't like the menu, leave the restaurant. If you're not on the right path, get off it.
To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.
People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.
Marketers need to build digital relationships and reputation before closing a sale.
If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
It's hard to find things that won't sell online.