Advertising Quotes - Page 21

• I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

  David Ogilvy

  Cute, Believe, People

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• It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

  David Ogilvy

  Ambition, People, Creative

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• Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response

  David Ogilvy

  Apprenticeship, Should, Response

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• I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not happy in advertising, for goodness sake find a job in which you would be happy. For as far as I know, we pass this way only once

  David Ogilvy

  Jobs, Fun, Agency

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• Apple is not sold with advertising despite the long series of clever advertisements produced for the company over the years. It is sold with evangelism, one person talking to another. The advertising reinforces the evangelist message.

  Steve Hayden

  Clever, Talking, Years

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• The problem for independent filmmakers is that huge companies control all the promotion, all the advertising. Hollywood films' advertising budgets are as large as their shooting budgets.

  Robert Kane Pappas

  Independent, Hollywood Films, Shooting

  "Can the Corporate Media Turn Lies Into Truth?". Interview with Mark Karlin, www.scoop.co.nz. August 12, 2011.

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• If you look at the population of the world you have roughly 15% that will always be resisting advertising. Fifteen percent of something which has not yet been reached.

  Maurice Levy

  Population, Looks, World

  Source: www.businessinsider.com

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• Illustrators are usually illustrating something big or commercial if not outright advertising. It's a form of prostitution, but that's cool because we don't have any moral hang-up about it.

  Eric Drooker

  Moral, Form, Bigs

  Source: www.guernicamag.com

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• There is less gray area there, less doubt. There is a security in being some thing all the way. Our culture, too, encourages this way of being - exaggeration, for example, is the key to advertising success in the United States. But hyperbole also seems a big part of Iranian culture, as well.

  Porochista Khakpour

  Keys, Doubt, Way

  Source: therumpus.net

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• My point, though, is that if lines have indeed shifted, it's not so much that the younger generation just doesn't care, it's that we have ceded more and more of our public life over to the private sector. If you grow up with advertising at school, you have come of age in a sold-out world.

  Astra Taylor

  Growing Up, School, Age

  Source: therumpus.net

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• think there's a culture of Silicon Valley that seems to have the attitude that you can have it both ways, that you can be an insurgent but also, ultimately, it's paid for by advertising, when in fact advertising is totally retrograde. Now that's an industry we should be disrupting, and maybe you disrupt it by funding public media. None of this is technological destiny; there are only social choices.

  Astra Taylor

  Attitude, Destiny, Thinking

  Source: therumpus.net

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• It's very complicated. There's been this broader mechanism, an industry, which wants people to use free services, from the old days of advertising-supported papers and magazines, to ad-supported free television.

  Astra Taylor

  People, Want, Use

  Source: therumpus.net

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• It wasn't that people wanted things for free and asked for advertising to fund it - it's that these companies wanted to amass an audience whose "eyeballs" they could sell, and they gave people things for free to do that. Free services and content has been foisted upon us because there wasn't the will power to explore other options.

  Astra Taylor

  People, Eyeballs, Will Power

  Source: therumpus.net

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• I would like people to be more aware of the fact that ultimately we are paying for things, and it's not just as privacy advocates point out that we're paying with our time and our data. We're also paying with money, because the hundreds of billions of dollars spent on advertising is just factored into the cost of the goods that we buy. It's all coming out of our pocket, just in a really roundabout way.

  Astra Taylor

  Data, People, Way

  Source: therumpus.net

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• I had an epiphany where I realised that there are song titles everywhere - in advertising, in conversations with people at the grocery store - and every time I open my mind to that and find titles, I then weave a story around that.

  Bonnie McKee

  Song, People, Mind

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• Well, of course the general idea was dreamed up by the advertising agency and so my job was to realize that. And we down to Lubbock, Texas, usually and onto a ranch and we would pick cowboys who looked the part and photograph them under dramatic situations - rounding up wild horses or running through streams and then reaching in and taking a drag on a cigarette.

  Haskell Wexler

  Running, Horse, Jobs

  "Remembering Oscar-Winning Cinematographer Haskell Wexler". "Fresh Air" with Terry Gross, www.npr.org. December 29, 2015.

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• I just saw an ad the other day that I couldn't believe. There was this woman-and I think it's degrading to womankind-she was going out of her mind over a new product called "A Thousand Flushes." Here she was in her toilet, saying, "Oh, I love this product!" and, "My life is complete!" Good God-if your joy depends on "A Thousand Flushes," you're sick!

  Leo Buscaglia

  Believe, Thinking, Sick

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• If a person had delivered up your body to some passer-by, you would certainly be angry. And do you feel no shame in delivering up your own mind to any reviler, to be disconcerted and confounded?

  Epictetus

  Mind, Body, Shame

  Epictetus (2015). “The Enchiridion”, p.28, Xist Publishing

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• Many media commercials encourage us to believe that if we buy a certain product, we can be physically appealing, or popular, or successful. According to the commercial message, it may be easy to make friends and influence people if we simply do what we're told to do. It would be wonderful if that were true, but unfortunately life does not seem to work that way. What is inside of us can be much more important and influential than what is outside.

  John Templeton

  Believe, Successful, Media

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• Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

  Jay Chiat

  Thinking, Want, Should

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• You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern.

  Ann Macbeth

  Directors, World, Patterns

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• A lot of the advertisement is done by saying: first of all, have a complex about who you are.

  Isabella Rossellini

  Done, Firsts, Advertisements

  "I don't want to be a dictator or to be adored" by Gaby Wood, www.theguardian.com. May 8, 2004.

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• I believe in advertisement and media completely. My art and my personal life are based in it. I think that the art world would probably be a tremendous reservoir for everybody involved in advertising.

  Jeff Koons

  Art, Believe, Thinking

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• There will presently be no room in the world for things; it will be filled up with the advertisements of things.

  William Dean Howells

  Filled Up, World, Rooms

  William Dean Howells (2015). “Of Literature”, p.407, Simon and Schuster

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• I'm supposed to be taking time off. But I'm still writing and I have this Gap advert lined up.

  Joss Stone

  Writing, Gaps, Take Time

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