Advertising Quotes - Page 22

• TV needs advertising for more than just the money. Advertising plays a significant role in creating a dynamic and vibrant medium and needs to be at the heart of the experience.

  Nigel Walley

  Business, Heart, Media

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• If cuts have to be made, the question then becomes which expenditure adds the least value? This is possibly what drives companies to reduce their advertising expenditure - simply because they do not understand its full value and especially as it is usually the single biggest investment on the balance sheet.

  Paul Dyson

  Business, Cutting, Balance

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• We've weathered several periods when times weren't so good, and so I don't think we'll cancel our advertising now. In fact, we might even increase it.

  Will Keith Kellogg

  Business, Thinking, Might

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• The modern corporation must manufacture not only goods but the desire for the goods it manufactures.

  John Kenneth Galbraith

  Business, Desire, Corporations

  John Kenneth Galbraith (1998). “The Affluent Society”, p.225, Houghton Mifflin Harcourt

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• Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle.

  Marya Mannes

  Sarcastic, Business, Responsibility

  Marya Mannes (1964). “But Will it Sell?”

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• If advertising has invaded the judgment of children, it has also forced its way into the family, an insolent usurper of parental function, degrading parents to mere intermediaries between their children and the market. This indeed is a social revoluation in our time!

  Jules Henry

  Children, Business, Parent

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• The joy of music should never be interrupted by a commercial.

  Leonard Bernstein

  Funny, Music, Joy

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• I'm all for file sharing. That's great - as long as people are prepared for the significant consequences. One is that music will become completely couched in advertising. That's already happened. And another is that people should be prepared to have fun with the past because the only music that can possibly be free is the music that's from the past. It costs money to make music. And if people are prepared to only have the past to listen to, then let it be free.

  Ian MacKaye

  Fun, Past, Long

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• The best advertising is done by satisfied customers.

  Philip Kotler

  Done, Satisfied Customers, Satisfied

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• Notwithstanding anything to the contrary, in no event may my image or name or any music or any artistic property created by me be used for advertising purposes.

  Adam Yauch

  Names, May, Events

  "Beastie Boys: 'We can't make new music' and may never play live again" by Sean Michaels, www.theguardian.com. June 3, 2014.

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• The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.

  Brian Solis

  Marketing, Remember, Function

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• The only purpose of advertising is to sell. It has no other function worth mentioning.

  Raymond Rubicam

  Purpose, Function, Sells

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• The engine of ancient society was religion but the engine of contemporary society, as I see it, is advertising.

  Kit Williams

  Religion, Ancient, Contemporary Society

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• People love advertising in particular but they hate advertising in general.

  Cindy Gallop

  Hate, People, Particular

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• We have to move from making good advertising, to making advertising good.

  Cindy Gallop

  Moving

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• You don’t have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience with your product at every single point of contact.

  David Neeleman

  What Matters, Dollars, Contact

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• Consider the way of the scientists rather than the way of an advertising agent for a new soap.

  Ezra Pound

  Writing, Agents, Way

  Ezra Pound (1968). “Literary Essays of Ezra Pound”, p.6, New Directions Publishing

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• Politicians pass laws for gun-free school zones. They issue press releases bragging about them. They post signs advertising them, and in doing so, they tell every insane killer in America that schools are the safest place to inflict maximum mayhem with minimum risk.

  Wayne LaPierre

  School, Gun, Law

  National Rifle Association Press Conference Announcing "National School Shield" Program Following the Newton, Connecticut Shootings, delivered 21 December 2012

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• The fault I find with most American newspapers is not the absence of dissent. it is the absence of news. With a dozen or so honorable exceptions, most American newspapers carry very little news. Their main concern is advertising.

  I. F. Stone

  Liberty, News, Dozen

  I. F. Stone (2009). “The Best of I.F. Stone”, p.7, PublicAffairs

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• The spectacle of advertising creates images of false beauty so suave and so impossible to attain that you will hurt inside and never even know where the hurt comes from, and in all pictures now the famous people have already begun to look lost and lonely.

  Robert Montgomery

  Lonely, Hurt, People

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• There is no rivalry between Google and traditional advertising.

  Maurice Saatchi

  Google, Rivalry, Traditional

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• Advertising at its worst will be killed by the Internet. And rightly so.

  Maurice Saatchi

  Internet, Worst

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• Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

  Maurice Saatchi

  Thinking, Doe, Audience

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• Lady Gaga is a pop prostitute, a satanic b - with her fascist and demonic secret signs! Her pop prostitution has more to do with bikini advertising than with warmth.

  Nina Hagen

  Secret, Satanic, Bikinis

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• The thinner a newspaper or magazine is - due to reduced revenue from advertising dollars - the less editorial content because of the standard ad-to-editorial ratio, and the less money there is to support investigative journalism.

  Lynda Resnick

  Support, Dollars, Magazines

  "Finding the Voice of Truth Amid the Noise of Old and New Media" by Lynda Resnick, www.huffingtonpost.com. September 21, 2009.

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