Driving up the value of the advertising is a big commitment for Microsoft.
A tremendous amount of the entrepreneurial initiative, if you want to call it that, comes from the dynamic state sector on which most of the economy relies to socialize costs and risks and privatize eventual profit. And that's achieved by, if you like, advertising.
If science exterminates a disease which has been working for God, it is God that gets the credit and all the pulpits break into grateful advertising-raptures and call attention to how good he is. Yes, he has done it. Perhaps he waited a thousand years before doing it. They forget to say that he is the slowest mover in the universe, that his Eye That Never Sleeps, might as well, since it takes a century to see what any other eye can see in a week.
Seems there's a big debate going on about whether a new TV commercial for Minute Maid orange juice portrays Popeye and Bluto as gay lovers or just good friends. The commercial shows Popeye and Bluto at the beach and riding a bicycle for two. I don't think that makes them gay. I think the fact they both find Olive Oyl attractive, that makes them gay.
People have romantic notions about television. In the highest realms they think it's some sort of art medium, and it's not. Others think it's an entertainment medium, it's not that either. It's an advertising medium. It's a method to deliver advertising like a cigarette is a method to deliver nicotine.
I saw this anti-drug commercial that showed a kid smoking pot in his dad`s room with his friend. This kid finds a gun, the gun accidentally goes off and kills his friend. Only in America is the villain in this commercial not guns or bad parenting, but pot.
It's always the guy who gets the diarrhea on the commercial at an inconvenient moment. As if you've ever been in a situation: 'You know, this would be a great time to get the runs, you think? I mean the sun's out, we're on the ferris wheel - what are we waiting for?
The entertainment industry, the advertising industry have taken [the] tools from the art world and made themselves much more politically potent. We are really devastated and very impotent right now. A photographer just working for an advertising company has a platform to be much more politically effective in the world than an artist.
I got a little studio in Chicago and practiced. I realized I had to earn some money. So I went to work for an advertising agency where my job was mostly drawing insects for a company that sold an insecticide spray.
Apple no longer builds any products. When I was there, people used to call Apple "a vertically integrated advertising agency," which was not a compliment.
Working with Joe [Kosinski], definitely. I loved working with Joe. For a guy who doesn't really come from the fiction world - he comes from advertising and architecture - he's extremely easy-going and very calm. He's extremely detailed, but a very generous and fun director to work with. He really encouraged me to find the fun in the part and to have fun with it.
I don't watch television. And certainly not ads; I loathe advertising.
And then afterwards I worked in advertising for a year which taught me about writing even when you don't want to (laughter) because there's never a moment that you want to write about an Erickson cell phone but you have to. And that's really important you know obviously for the...like if you really want to write, you have to write every day no matter how you feel or you know. And then, yeah, and then I ended up working in TV and then from TV into movies and then directing, so.
Most photographs take their cues from advertising, where the priority is high image content for an easy Gestalt reading.
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
I hate false advertising, like 'Skittles: taste the rainbow.' No one's ever been like, 'Rainbow, right you guys?' Or what's Reese's? 'There's no wrong way to eat a Reese's.' Oh, really? Tell that to my uncle who used to put them in my underwear. Alright, maybe your uncles didn't love you.
All I knew about Ireland before I went there was what I learned from watching soap commercials all my life. I was totally misinformed. I thought it was an Irish tradition where you don't even take a shower with your soap - you take your soap for a walk, you compliment the soap for a little while and then, suddenly, you just start hacking it up with a hunting knife.
A lot of weird ads. Sally Struthers with that little kid: 'Just 55 cents, the price of a cup of coffee, feeds this kid and his family for a week.' Yeah, where is that? 'Cause I wanna move there.
All television is an advertisement - that's why it exists. It wasn't the art-form first and then the commerce - it was that they could put on entertainment long enough to distract people into looking at products. It's for focusing people on advertising and separating you from money in some way. Some people forget that. The side product is that we get some great eye candy. TV is the best it has ever been right now. I don't have a problem with that since it's what keep us employed.
If you could see a photograph of what it took to make an advertising photograph - things you don't think about, like the photo assistant carefully arranging the meatballs - the degree of unnaturalness would be astonishing. Yet it produces an image that looks natural, and is orchestrated to provoke basic emotional responses.
I've been saying for years that page view-based advertising is a corrupting force.
Advertising works most effectively when it's in line with what people are already trying to do.
Commercial television has lowered the general standard of TV in an endeavour to get millions and masses of people to watch the advertising. But that is not the problem of the advertiser.
It doesn't matter if you have the greatest product in the world if no one will buy it. Have an idea of where your customers will come from and how to get to them. Partner with blogs and magazines that target that audience. If you partner with them, hopefully you won't have to spend money on advertising.
There is ugliness of mass production and consumerism, the banality of advertising. Although it claims to do just the opposite, it's predicated on disempowering and effacing persons.
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