Customers Quotes - Page 29

• Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.

  Philip Kotler

  Income, Handsome, Return

  49 Copy quote

• The best way to hold customers is to constantly figure out how to give them more for less.

  Philip Kotler

  Giving, Way, Figures

  Philip Kotler (2011). “Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know”, p.38, John Wiley & Sons

  181 Copy quote

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• The successful salesperson cares first for the customer, second for the products.

  Philip Kotler

  Successful, Care, Firsts

  255 Copy quote

• The best advertising is done by satisfied customers.

  Philip Kotler

  Done, Advertising, Satisfied Customers

  323 Copy quote

• Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

  Philip Kotler

  Communication, Views, Marketing

  41 Copy quote

• Every business is a service business. Does your service put a smile on the customer's face?

  Philip Kotler

  Doe, Faces, Service Business

  196 Copy quote

• Just do something that lights you up, and lights up your customers, and lights up the world and scale to that.

  Tim O'Reilly

  Light, World, Scales

  Interview in New York produced by Publishing Point group, September 29, 2010.

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• It applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience. Passion and drive for excellence will win over the computer-like, dispassionate, analysis-driven philosophy every time.

  Bob Lutz

  Running, Philosophy, Passion

  Bob Lutz (2011). “Car Guys vs. Bean Counters: The Battle for the Soul of American Business”, p.8, Penguin

  56 Copy quote

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• It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.

  Brian Solis

  Opportunity, Reality, Engagement

  Brian Solis (2013). “What's the Future of Business?: Changing the Way Businesses Create Experiences”, p.100, John Wiley & Sons

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• Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.

  Brian Solis

  Long, Expectations, Tangible

  4 Copy quote

• You're the key barrier to your organization's innovation, because you are serious and you believe you know what your customers want.

  Douglas Merrill

  Believe, Keys, Organization

  4 Copy quote

• An efficient bartenders first aim should be to please his customers, paying particular attention to meet the individual wishes of those whose tastes and desires he has already watched and ascertained; and, with those whose peculiarities he has had no opportunity of learning, he should politely inquire how they wish their beverages served, and use his best judgment in endeavoring to fulfill their desires to their entire satisfaction. In this way he will not fail to acquire popularity and success.

  Jerry Thomas

  Success, Opportunity, Alcohol

  Jerry Thomas (2016). “Jerry Thomas' Bartenders Guide: How to Mix All Kinds of Plain and Fancy Drinks”, p.13, Courier Dover Publications

  66 Copy quote

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• Aesthetics has become too important to be left to the aesthetes. To succeed, hard-nosed engineers, real estate developers, and MBAs must take aesthetic communication, and aesthetic pleasure, seriously. We, their customers, demand it.

  Virginia Postrel

  Real, Communication, Mba

  Virginia Postrel (2009). “The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness”, p.4, Harper Collins

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• The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand.

  Angela Ahrendts

  Feelings, Would Be, Culture

  14 Copy quote

• One of our first customers asked me how big we want to be. I said I want to be really big. Later, it bothered me that I answered that way. Now I say I just want to be a great company.

  Kevin Plank

  Want, Way, Firsts

  41 Copy quote

• A magazine feature can reach hundreds of thousands of potential customers for a fashion brand. The way to reach a billion? Dress the actresses competing for attention at a highly televised event.

  Tamara Mellon

  Fashion, Actresses, Events

  4 Copy quote

• We’ve got customers. We’ve got suppliers. We’ve got employees. We’ve got unions. We’ve got communities. We’ve got all of these things that go into making up whether a business succeeds or fails.

  Gerry Schwartz

  Community, Unions, Succeed

  4 Copy quote

• All businesses tend to pass costs onto customers.

  Jamie Dimon

  Cost

  "Financial Crisis Commission Testimony: READ The Latest Updates" by hahien Nasiripour and Ryan McCarthy, www.huffingtonpost.com. March 18, 2010.

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• Companies that grow for the sake of growth or that expand into areas outside their core business strategy often stumble. On the other hand, companies that build scale for the benefit of their customers and shareholders more often succeed over time.

  Jamie Dimon

  Hands, Organization, Growth

  77 Copy quote

• And, of course, customers really need to feel safe and are seeking reassurance when they fly.

  David Neeleman

  Safety, Needs, Reassurance

  7 Copy quote

• It's so important to experience what your customers are experiencing and listen to their suggestions.

  David Neeleman

  Important, Suggestions

  7 Copy quote

• What we're trying to do is determine if our shareholders and customers have been misled. We can't think of a single shareholder who would believe that the PSC order isn't in their best interest.

  Chad Jones

  Lying, Believe, Thinking

  4 Copy quote

• I don't look at business as a zero-sum game. I don't. I've never seen it play out that way in our industry, and I think you innovate and you add value, deliver value back to customers, and you get value back from the world.

  Marc Benioff

  Zero, Thinking, Games

  53 Copy quote

• Be suspicious of any work that is not building product or getting customers. It's easy to get sucked into an infrastructure rewrite death spiral.

  Sam Altman

  Building, Easy, Spirals

  4 Copy quote

• Success and profitability are outcomes of focusing on customers and employees, not objectives.

  Jack Ma

  Business, Outcomes, Employee

  34 Copy quote