Customers Quotes - Page 32

• How do we professionally manage content? We don’t. We shouldn’t manage content in the same way that we shouldn’t manage technology. Content and technology are merely a means to an end. What is the end? The end is the task the customer wishes to complete. That is what we should manage.

  Gerry McGovern

  Mean, Technology, Wish

  7 Copy quote

• It's actually as simple as this. New authors, building their customer base, need physical bookshops. Physical bookshops are lovely tactile, friendly, expert, welcoming places. Physical books, which can only be seen and handled in physical bookshops, are lovely, tactile things. Destroy those bookshops, and the very commercial and cultural base to the book industry is destroyed. Once and for all. Like Humpty Dumpty, it can never be put together again.

  Tim Waterstone

  Book, Simple, Together Again

  15 Copy quote

• Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.

  Natalie Massenet

  Opportunity, Marketing, First Impression

  7 Copy quote

• You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.

  Steve Jobs

  Technology, Trying, Figures

  "Steve Jobs obituary" by Jack Schofield, www.theguardian.com. October 5, 2011.

  19 Copy quote

  Show source

• Innovation has stalled in the banking industry. While the rest of the world is in the digital age, banking remains stagnant. We are here to change this and bring banking to the 21st century. We will ensure our customers feel involved in the progress of this bank and are offering them a truly enjoyable banking experience – different from anything they have experienced before.

  Jay Sidhu

  Offering, Innovation, Age

  4 Copy quote

• The competitor is our friend and the customer is our enemy.

  Dwayne Andreas

  Enemy, Competitors

  4 Copy quote

• The objective.. is to achieve a comfort level between the cook/artist/performer and the customer/viewer/diner. And if we can achieve that, and the customers are happy and the cooks are happy, then we have a great experience.

  Mario Batali

  Artist, Cooking, Comfort

  9 Copy quote

• If you don't keep giving customers reasons to buy from you, they won't

  Sergio Zyman

  Giving, Reason, Ifs

  Sergio Zyman, Armin Brott (2003). “The End of Advertising as We Know It”, p.1, John Wiley & Sons

  13 Copy quote

  Show source

• I'm building a glass pyramid over the Egyptian escalator where my body will be mummified, so my customers can come and see me forever.

  Mohamed Al-Fayed

  Glasses, Pyramids, Forever

  "Pharaoh's revenge" by Stephen Armstrong, www.theguardian.com. April 14, 2006.

  8 Copy quote

  Show source

• Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.

  Robert W. Bly

  Creating, Want, Reason Why

  6 Copy quote

• If it is your assignment to write copy for a product or service that you really don’t have a feel for, then you have a great deal of studying to do to make sure you understand who your customer is and what motivates him or her.

  Joseph Sugarman

  Writing, Study, Assignments

  Joseph Sugarman (2012). “The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters”, p.30, John Wiley & Sons

  4 Copy quote

  Show source

• On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ... it's easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around.

  Jakob Nielsen

  Loyal Customers, Giving, Survival

  9 Copy quote

• The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouseclick away.

  Jakob Nielsen

  Empowering, World, Environment

  Jakob Nielsen (2000). “Designing Web Usability”, New Riders Pub

  22 Copy quote

  Show source

• Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.

  Jakob Nielsen

  Usability, Products, Ifs

  Jakob Nielsen (2000). “Designing Web Usability”, New Riders Pub

  79 Copy quote

  Show source

• Customer will create most value for you at point he thinks you're creating most value for him.

  Don Peppers

  Thinking, Creating, Peppers

  12 Copy quote

• Self-Checkout Line – The place where customers of an establishment become unpaid employees of the establishment.

  Richard Turner

  Self, Lines, Establishment

  5 Copy quote

• Good service leads to multiple sales. If you take good care of your customers, they will open doors you could never open by yourself.

  Jim Rohn

  Inspirational, Caring, Doors

  FaceBook post by Jim Rohn from May 13, 2015

  38 Copy quote

  Show source

• Any time a customer comes into contact with any aspect of a business, however remote, is an opportunity to form an impression.

  Jan Carlzon

  Opportunity, Form, Aspect

  50 Copy quote

• If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

  Jay Baer

  Thinking, Media, Track

  8 Copy quote

• Hierarchy is an organization with its face toward the CEO and its ass toward the customer.

  Jack Welch

  Organization, Hierarchy, Faces

  8 Copy quote

• Well, I kind of think that the opposite is true. The customer is rarely right. And that is why you must seize the control of the circumstance and dominate every last detail: to guarantee that they're going to have a far better time than they ever would have had if they tried to control it themselves.

  Charlie Trotter

  Thinking, Guarantees That, Opposites

  38 Copy quote

• The secret of successful retailing is to give your customers what they want. And really, if you think about it from the point of view of the customer, you want everything: a wide assortment of good quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience.

  Sam Walton

  Successful, Thinking, Views

  201 Copy quote

• You can't keep putting the same stuff on all these channels, or it's going to get annoying. We need to aim for 'distinctive ubiquity,’ so we need to be everywhere but we need to continue to surprise and delight our customers in a relevant and consistent way wherever they are.

  Mark Schaefer

  Ubiquity, Needs, Delight

  7 Copy quote

• I have always felt that public, commercial and community organisations should be as open as possible about their affairs. They need to be accountable to their owners, their customers, their members and communities and other interest groups.

  Laisenia Qarase

  Community, Groups, Needs

  4 Copy quote

• What is good for our customers is also in the long run good for us.

  Ingvar Kamprad

  Running, Ikea, Long

  67 Copy quote