Your best customers are worth far more than your average customers.
The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
People tend to look at their businesses from the inside out - that is, they get so focused on making and selling their products that they lose awareness of the needs and buying behaviors of their customers.
The challenge will be to get the big corporate customers giving them their business, but it might be difficult in reality.
We built this company from the customer back, not from the company out.
New customers are the best source of new business
Never forget a customer. Never let a customer forget you
When a Japanese manufacturer was asked by his North American counterpart, What is the best language in which to do business?" the man responded: "My customer's language
Consistent alignment of capabilities and internal processes with the customer value proposition is the core of any strategy execution.
Obsess about the next customer, not only the ones you have.
In the long arc of time, you are only relevant if customers love you.
Never leave your customers wondering.
If you give customers a chance, they'll communicate with you in many ways
The companies that get innovation right, again and again, are the ones that feel what their customers feel. That is true user-centered innovation
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.
Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn't have customer service. They had might, but they didn't have customer service, so customer service is everything in the end.
On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ... it's easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around.
The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouseclick away.
Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.
Customer will create most value for you at point he thinks you're creating most value for him.
Self-Checkout Line The place where customers of an establishment become unpaid employees of the establishment.
Good service leads to multiple sales. If you take good care of your customers, they will open doors you could never open by yourself.
Any time a customer comes into contact with any aspect of a business, however remote, is an opportunity to form an impression.
If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
Hierarchy is an organization with its face toward the CEO and its ass toward the customer.
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