No matter what you do, your job is to tell your story.
I blame al-Jazeera - they are marketing for the Americans!
The idea that nations should love one another, or that business concerns or marketing boards should love one another, or that a man in Portugal should love a man in Peru of whom he has never heard -it is absurd, unreal, dangerous. The fact is we can only love what we know personally. And we cannot know much.
The right people to start video blogging are those with a passion to tell a story.
What happens online is you are constantly dealing with invisible audiences.
As you've noticed people don't want to be sold. What people do want is news and information about the things they care about.
You've probably got a device on you that can shoot decent video, so what's stopping you?
When all you've got is a hammer, bad service looks like a nail.
For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
Video is just one part of a marketing plan. It fits certain messages & people better than others.
Take some initiative and snap outside of passivity; consistent small actions have impact.
Drug companies spend more on advertising and marketing than on research, more on research on lifestyle drugs than on life saving drugs, and almost nothing on diseases that affect developing countries only. This is not surprising. Poor people cannot afford drugs, and drug companies make investments that yield the highest returns.
Love your readers to death!
Create something people want to share.
Create a minimal viable product or website, launch it, and get feedback.
When it gets difficult is often right before you succeed.
Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
Twitter, Facebook, Google + are the trifecta of marketing for authors (and bloggers).
They put their feelers out for all the names and then they'll cast you up to the point a name steps up, and then it doesn't matter how much they love you, there's a certain marketing value on that name, and there you go.
We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.
There will always be some kid who's the new Kurt Cobain writing great lyrics and singing from his soul. The problem is they're not marketing that anymore or putting it out there.
There's been too much attention on marketing. Can't we just talk about the paintings?
I have become a marketing tool and I feel very uncomfortable with that. There's no space for me to express myself.
What can we say about a marketing culture that so openly feeds and colludes with obsession? The Disney empire has developed this to an unprecedented degree of professionalism.
There is not necessarily a good reason why a regulator should have to be involved in product design and marketing for rich and sophisticated investors. We recommend that such investors should be able to sign a piece of paper, which allows them to go ahead and buy unregulated products at their own risk.
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