Marketing Quotes - Page 35

• The key is, no matter what story you tell, make your buyer the hero.

  Chris Brogan

  Hero, Keys, Stories

  Chris Brogan (2014). “The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators”, p.159, John Wiley & Sons

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• Advertising is what you do when you can't go see somebody. That's all it is.

  Fairfax M. Cone

  Wise, Witty, Advertising

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• We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.

  Tony Hsieh

  Care, Stuff, Culture

  "On a Scale of 1 to 10, How Weird Are You?". Interview with Adam Bryant, www.nytimes.com. January 9, 2010.

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• ...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.

  David Meerman Scott

  Organization, Stories, Realizing

  David Meerman Scott (2009). “World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories”, p.13, John Wiley & Sons

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• If you double the number of experiments you do per year you're going to double your inventiveness.

  Jeff Bezos

  Technology, Years, Numbers

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• Communications tools don't get socially interesting until they get technologically boring... It's when a technology becomes normal, then ubiquitous, and finally so pervasive as to be invisible, that the really profound changes happen.

  Clay Shirky

  Communication, Technology, Profound

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• The historic role of the consumer has been nothing more than a giant maw at the end of the mass media's long conveyer belt, the all-absorbing Yin to the mass media's all-producing Yang....In the age of the internet, no one is a passive consumer anymore because everyone is a media outlet.

  Clay Shirky

  Technology, Media, Long

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• What I think is coming instead are much more organic ways of organizing information than our current categorization schemes allow, based on two units - the link, which can point to anything, and the tag, which is a way of attaching labels to links. The strategy of tagging - free-form labeling, without regard to categorical constraints - seems like a recipe for disaster, but as the Web has shown us, you can extract a surprising amount of value from big messy data sets.

  Clay Shirky

  Technology, Thinking, Data

  "Ontology is Overrated: Categories, Links, and Tags". shirky.com. Spring, 2005.

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• Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.

  Seth Godin

  Motivation, People, Deep Thought

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• We embed social media inside our processes. Let's look at our processes and see how we can enhance them with social.

  Sandy Carter

  Media, Looks, Social

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• Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

  Seth Godin

  Inspirational, Social Media, You Like It

  "What Every Good Marketer Knows" by Seth Godin, seths.blog. May 9, 2005.

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• Twitter is a great place to tell the world what you're thinking before you've had a chance to think about it.

  Chris Pirillo

  Thinking, World, Chance

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• Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay.

  Seth Godin

  Media, May, Social

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• Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship.

  Matthew Dickman

  Opportunity, Islands, Media

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• Engaging in an authentic, meaningful conversation with consumers will be the key to marketing success and growth, even if that means acknowledging negative feedback; transparency is paramount.

  Ron Blake

  Meaningful, Keys, Growth

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• New media is ... an amazing form of direct marketing in that you really get a sense of who your customer is, and you also get to know those people who may not be your customers yet but are aspirational and are hoping to be.

  Ivanka Trump

  Media, People, May

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• Your time as the entrepreneur is worth hundreds of dollars an hour. If you are doing tasks you could hire out, those are stopping you from earning that kind of money.

  Jim Palmer

  Entrepreneur, Tasks, Dollars

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• Smart marketing is about help not hype.

  Jay Baer

  Smart, Hype, Helping

  Jay Baer, Darren Root (2014). “Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)”, p.12, Penguin

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• We lose money on signing up the customers where there's some marketing costs associated with giving them a free month. It doesn't much matter whether you make a little bit or lose a little bit.. as you well know, because you lose a ton on every copy of The Washington Post (newspaper).

  Steve Case

  Money, Giving, Cost

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• First of all we had very few users. We might have had a hundred accesses a day. So there was really no demand from the users to add their own links. Things changed over time though as our access rates doubled every month. Through word of mouth on the Net more and more people began using it.

  David Filo

  People, Add, Links

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• I don't take myself seriously all the time; I have to do quirky things, such as helping football teams, moving the ball away from McAllister's foot, getting into The Sun and The Star - because, you know, I like sensationalism, it's a part of what I do.

  Uri Geller

  Football, Stars, Team

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• We react very quickly in the market. We can make quick changes.

  John Ilhan

  Quick Change

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• The company calls it 'downsizing' or 'rightsizing.' My own informal "Name the Layoff" contest produced some other euphemisms: Retroactive Hiring Freeze, Resume Revision Days, Amway Opportunity Time, and Corporation Lite.

  Dale Dauten

  Opportunity, Names, Insightful

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• Unless the schools provide our children with a vision of human possibility that enlightens and empowers them with knowledge and taste, they will simply play their role in someone else's marketing schemes. Unless they understand deeply the sources of our democracy, they will take it for granted and fail to exercise their rights and responsibilities.

  Diane Ravitch

  Children, School, Responsibility

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• I'll name check Radiohead on this--they've done a pretty suave marketing plan on this new record. I think generally it's been a pretty cool thing, but what they've done is used those (sales) numbers in a way that they can spin them anyway they want cause you don't know what they are.

  Trent Reznor

  Thinking, Numbers, Names

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