Marketing Quotes - Page 40

• Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship.

  Matthew Dickman

  Opportunity, Islands, Media

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• Engaging in an authentic, meaningful conversation with consumers will be the key to marketing success and growth, even if that means acknowledging negative feedback; transparency is paramount.

  Ron Blake

  Meaningful, Keys, Growth

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• New media is ... an amazing form of direct marketing in that you really get a sense of who your customer is, and you also get to know those people who may not be your customers yet but are aspirational and are hoping to be.

  Ivanka Trump

  Media, People, May

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• Your time as the entrepreneur is worth hundreds of dollars an hour. If you are doing tasks you could hire out, those are stopping you from earning that kind of money.

  Jim Palmer

  Entrepreneur, Tasks, Dollars

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• Smart marketing is about help not hype.

  Jay Baer

  Smart, Hype, Helping

  Jay Baer, Darren Root (2014). “Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)”, p.12, Penguin

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• We lose money on signing up the customers where there's some marketing costs associated with giving them a free month. It doesn't much matter whether you make a little bit or lose a little bit.. as you well know, because you lose a ton on every copy of The Washington Post (newspaper).

  Steve Case

  Money, Giving, Cost

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• First of all we had very few users. We might have had a hundred accesses a day. So there was really no demand from the users to add their own links. Things changed over time though as our access rates doubled every month. Through word of mouth on the Net more and more people began using it.

  David Filo

  People, Add, Links

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• I don't take myself seriously all the time; I have to do quirky things, such as helping football teams, moving the ball away from McAllister's foot, getting into The Sun and The Star - because, you know, I like sensationalism, it's a part of what I do.

  Uri Geller

  Football, Stars, Team

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• We react very quickly in the market. We can make quick changes.

  John Ilhan

  Quick Change

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• The company calls it 'downsizing' or 'rightsizing.' My own informal "Name the Layoff" contest produced some other euphemisms: Retroactive Hiring Freeze, Resume Revision Days, Amway Opportunity Time, and Corporation Lite.

  Dale Dauten

  Opportunity, Names, Insightful

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• Unless the schools provide our children with a vision of human possibility that enlightens and empowers them with knowledge and taste, they will simply play their role in someone else's marketing schemes. Unless they understand deeply the sources of our democracy, they will take it for granted and fail to exercise their rights and responsibilities.

  Diane Ravitch

  Children, School, Responsibility

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• I'll name check Radiohead on this--they've done a pretty suave marketing plan on this new record. I think generally it's been a pretty cool thing, but what they've done is used those (sales) numbers in a way that they can spin them anyway they want cause you don't know what they are.

  Trent Reznor

  Thinking, Numbers, Names

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• The thought of the word church and the word marketing in the same sentence makes me sick.

  Rob Bell

  Sick, Church, Sentences

  Rob Bell (2006). “Velvet Elvis: Repainting the Christian Faith”, p.99, Harper Collins

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• The problem with working with a coach isn't that we don't know what to do. The real problem is that we don't want to change our mind.

  Seth Godin

  Real, Mind, Want

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• Marketing begins before the product is launched.

  Seth Godin

  Inspiring, Business, Products

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• Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.

  Gary Vaynerchuk

  People, Stories, Way

  Gary Vaynerchuk (2013). “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World”, p.17, Harper Collins

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• Social marketing is now a 24-7 job.

  Gary Vaynerchuk

  Jobs, Social

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• The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

  Gary Vaynerchuk

  Heart, Commitment, Media

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• Part of why you love your parents is because they loved you first. Brands need to do that.

  Gary Vaynerchuk

  Love You, Parent, Needs

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• You have to start with the basic premise that you need to know what your competition is doing.

  Guy Kawasaki

  Competition, Needs, Helpful

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• Factory-farm lobbyists are so powerful and so well funded and they do everything in their power to hide the truth about farming. They keep the farms and slaughterhouses in places that most people never visit; they execute huge marketing campaigns in an effort to make animal production look like a happy, nice, benign institution.

  Moby

  Powerful, Nice, Animal

  VegNews Interview, www.vegnews.com. December 1, 2008.

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• The movie is someone else's art. But it's great marketing for books.

  Barry Eisler

  Art, Book, Great Marketing

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• The customer is the most important part of the production line.

  W. Edwards Deming

  Important, Lines, Customers

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• Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

  Philip Kotler

  Communication, Views, Way

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• Authentic marketing is not the art of selling what you make but knowing what to make!

  Philip Kotler

  Art, Knowing, Selling

  "Marketing Management: Analysis, Planning, Implementation and Control". Book by Philip Kotler, 1967.

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