Marketing Quotes - Page 40

• What you get out of an M.B.A. programme, no matter how much experience, is functional tools and understanding in disciplines: you'll understand economics, you'll understand marketing, finance, accounting. That, M.B.A. programmes do very well.

  Henry Mintzberg

  Discipline, Understanding, Tools

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• Right now our blog on the presence of tape at EMC World is seeing twice as much traffic as all the other EMC World related content. Why? Many of our readers are coming to the obvious conclusion that tape, despite the negative marketing, is still an optimal way to protect and archive their information.

  George Arthur Crump

  Archives, Negative, Tape

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• There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.

  Carey Lowell

  Long, Needs, Campaigns

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• Click-throughs on a video are often much higher than a standard website listing on the front page of Google. If you see a video in the Google results... it stands out a lot more than a regular website listing does, so [it] tends to attract more clicks.

  Matthew Carter

  Google, Doe, Video

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• Video marketing is the most effective way for you to get someone's attention and engage them for a substantial period of time. Keeping someone engaged is the best and quickest way to gain their trust. Gaining trust is the only way to convert your audience into happy, long-term clients/customers/subscribers.

  David Grimes

  Time Keeping, Long, Video

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• I'm looking for best practices constantly. Apple has beautiful design, beautiful product, incredibly functional. But mostly it's about picking product, getting behind it, marketing it and introducing it to a customer. What they've done just inspires me.

  Millard Drexler

  Beautiful, Best Practices, Apples

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• Recorded music is more a marketing tool than a revenue source.

  Irving Azoff

  Tools, Source, Music Is

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• The great thing about Ticketmaster is that it's seen as the comprehensive site for ticketing, artist information, venue information. We're a marketing platform, not just a technology platform, and we're going to build on it.

  Irving Azoff

  Artist, Technology, Information

  "Business Matters: Irving Azoff On Battling Business Models; Spotify; YouTube + RightsFlow" by Glenn Peoples, www.billboard.com. February 10, 2011.

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• In Cuba, taking into account the long fight for our independence and sovereignty, we will defend the one-party system in the face of the games, demagogy and the marketing of politics.

  Raul Castro

  Party, Fighting, Games

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• When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.

  Ava DuVernay

  Jobs, Grease, Done

  "Ava DuVernay: The 'My Mic Sounds Nice'". Interview with Kam Williams, www.eurweb.com. August 24, 2010.

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• When I get all focused on songwriting, I get into all the marketing and promotion that we do to make it happen. Then the right song comes along and blows it all out of the water. The right song will do it for you every time.

  Ronnie Dunn

  Song, Blow, Water

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• I've never been to Comic-Con, but I'm certainly aware from this side of the Atlantic that it's a very important part of film marketing now, even when the films are not directly linked to a comic.

  Alex Garland

  Important, Sides, Film

  "Biography/Personal Quotes". www.imdb.com.

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• They explained that if men want to put a large phone into their jeans, it has to be able to fit their buttocks. This is a company ranked worldwide number 1, number 2 in displays, and their marketing says this.

  Terry Gou

  Technology, Men, Phones

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• I never really marketed myself, so each job I was given was a new marketing tool, and that would be the way I marketed myself.

  Jane Curtin

  Jobs, Tools, Way

  "Jane Curtin looks at "Unforgettable" life and career". Interview with Jill Jacobs, www.reuters.com. April 13, 2012.

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• The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!

  Paul Feig

  Knowing, Order, People

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• I've been a DJ, janitor, ditch digger, waitress, computer instructor, programmer, mechanic, web developer, clerk, manager, marketing director, tour guide and dorm manager, among other things.

  Sherrilyn Kenyon

  Clerks, Dorms, Directors

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• Mainly, the more faddish and newer stages of life are really just marketing schemes. Tweenhood. The young old. The quarter-life crisis.

  Jill Lepore

  Quarters, Stage, Schemes

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• The true language of commerce is the natural conversation between human beings.

  William C. Brown

  Language, Natural, Conversation

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• When you are a great scholar of stupidity, logics and marketing, you can do practically everthing, from business to trading, from spiritual research to artistic criticism.

  William C. Brown

  Spiritual, Stupidity, Criticism

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• Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have actually stopped growing. In every case, the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management.

  Theodore Levitt

  Growth, Shadow, Riding

  Theodore Levitt (2008). “Marketing Myopia”, p.1, Harvard Business Press

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• Whatever you do the Daimon Club for sure can do something for you too, of course, and together we can do so much more! Join us!

  William C. Brown

  Together We Can, Clubs, Courses

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• I think this whole division between the genres has more to do with marketing than anything else. It's terrible for the culture of music.

  Tom Waits

  Thinking, Culture, Division

  Interview with Mark Richardson, pitchfork.com. October 18, 2011.

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• I've got lots of books sitting here that have never been published because nobody could make any marketing sense of them.

  Whitley Strieber

  Book, Sitting

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• I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.

  Camilla Lackberg

  Dirty, Book, Years

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• My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.

  Fred Seibert

  Saws, Entertainment, Backgrounds

  "Q&A with Hanna-Barbera president Fred Seibert". Interview with Phil Gallo and Richard Setlowe, variety.com. March 23, 1994.

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