I saw a subliminal advertising executive, but only for a second.
Golf is the most fun you can have with out taking your clothes off.
Jazz is the most fun you can have with your clothes on.
Knowledge is of no value unless you put it into practice.
Advertisements are now so numerous that they are very negligently perused
On the average, five times as many people read the headlines as read the body copy.
The cave art of Madison Avenue has been by far the most innovative and educative art form of the twentieth century.
Advertising is the life of trade.
There is no question that advertising is an art, and manipulation is the art of advertising through the medium of the tape.
Most learning is social, or what I call the cultural DNA. Everyone knows that word of mouth advertising is the best advertising. That's social learning.
I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing.
Advertising shouldn't be like medicine. It should be like candy.
Nobody counts the number of ads you run; they just remember the impression you make.
Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.
The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.
It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Few people at the beginning of the nineteenth century needed an adman to tell them what they wanted.
History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
Good wine needs no bush, And perhaps products that people really want Need no hard-sell or soft-sell TV push. Why not? Look at pot.
The Internet offers an interesting combination of advertising and community - by participating in the community you can become an advertisement for yourself.
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