"Various techniques used in connection with random digits" by John von Neumann in "Monte Carlo Method" edited by A.S. Householder, G.E. Forsythe and H.H. Germond, 1951.
Jerry Della Femina (2010). “From Those Wonderful Folks Who Gave You Pearl Harb: Front-Line Dispatches from the Advertising War”, p.147, Simon and Schuster